Walt Disney Co. Celebration , FL 34747
Posted 5 days ago
Job Summary:
About the Role & Team
"We make magic." That's our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you'll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
The Consumer Insights, Measurement, and Analytics organization informs strategy development through relevant data analytics, integration and insights. We provide consumer-centric solutions through deep understanding of all relevant audiences.
The Consumer Insight Team identifies demand drivers and revenue opportunities, explores consumer needs to advise long-term strategies, and improves the guest experience across Walt Disney World offerings to build long-term consumer loyalty and sustainable profitability.
On any given day, we collaborate with partners, analyze data and present to clients, striving to influence decision-makers as they set strategy to drive the business. We will work to uncover new connections by mining many different data sets for key insight, integrating information from internal and external sources to understand consumer behavior and develop a comprehensive story. We cut through the noise to provide actionable insight in a clear, objective visual way.
In this role, you will report to a Senior Manager, Consumer Insights as an Individual Contributor and be located in Orlando, FL.
What You Will Do
Required Qualifications & Skills
5+ years proven experience in a related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development)
Proven experience in quantitative research design and analysis
Experience analyzing and evaluating consumer data and developing actionable insight
Experience with analytical tools such as Excel, SAS, SPSS or similar application (can develop and manipulate complex spreadsheets and data sets)
Strong communication and story-telling of insight to influence others and advocate for consumers, customers, and Guests.
Education
Additional Information
Walt Disney Co.