Walt Disney Co. Celebration , FL 34747
Posted 2 days ago
Job Summary:
About the Role & Team
"We make magic." That's our motto at Disney Experiences, and it permeates everything we do. At Disney, we help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
The Consumer Insights, Measurement, and Analytics organization informs strategy development through actionable data analytics, integration and insights, and our team is a key part. Our role is to drive consumer-centric decision-making by deeply understanding the consumer and complexities of our business so that insights can be leveraged to achieve desired business goals.
We provide key metrics and enable the continuous development of rich insights. Our quantitative research capabilities include survey instrument development, online and in-person survey administration, structured and unstructured data management, research account services, and sophisticated technology platforms. Additionally, we drive qualitative research, use secondary research sources, and partner with external research agencies to gain deeper understanding of market trends.
What You Will Do
The Consumer Insight Manager will be responsible for all phases of the market research process including needs identification, project design/management, survey/discussion guide design, liaising with partners and external vendors, analysis, synthesis and presentation of objective, clear and actionable insights. The successful candidate will have proven success in designing, executing, managing, and leveraging actionable consumer research applying industry-leading tools, innovative techniques, and sophisticated methodologies.
This role supports Disney Cruise Line and reports to the Sr Manager-Consumer Insight!
Required Qualifications & Skills
5+ years market research experience
Experience with end-to-end research execution using a variety of quantitative and qualitative research methodologies
Strategic problem solver with ability to quickly identify and address business questions/needs
Proven experience building and managing relationships with key internal and partners
Effectively translate data and analysis into compelling presentations / written communications
Proven experience influencing internal partners/stakeholders verbally and in written form
Strong analytical skills, including the ability to synthesize large amounts of data into impactful and valuable insights
Expertise with a statistical package (SAS, SPSS/PASW, r, Python)
Effectively manage multiple high priority projects simultaneously
Flexible and adaptable - adjusts easily to changing priorities and continuously evolving sophisticated business issues
High proficiency with Excel, PowerPoint and Word
Must be willing to travel (<10% of work days may be away from the office)
Preferred Qualifications:
Experience recruiting and moderating for both focus groups and individual interviews
Experience partnering with and managing market research agencies
Required Education:
Preferred Education:
Walt Disney Co.