Consumer Brand Director, Immunology

Astrazeneca Wilmington , DE 19801

Posted 2 months ago

Do you have expertise in, and passion for, consumer marketing? Would you like to apply your expertise to impact the lives of patients in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!

At AstraZeneca, we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you're our kind of person.

Welcome to Wilmington, DE, one of over 400 sites here at AstraZeneca, providing a collaborative environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca's priorities. To help you maintain your best self, here's a sneak peek into some of the things this site provides for you

  • Spacious open work environment

  • On-site gym, cafeteria, caf

  • After-work and networking events

  • Sustainable office work environment

The BioPharmaceuticals Business Unit (BBU) creates and executes meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease.

What you'll do

As Consumer Brand Director for a novel immunology biologic product, you'll play a pivotal role in translating the science and driving innovation to make a positive impact on patients' lives. This new product will be a first-in-class treatment.

In anticipation of launch, we are looking for an experienced commercial leader to help build and execute the consumer US immunology launch strategy, lead pre-launch planning, and develop a compelling long-term brand vision for a dynamic product in our biologics portfolio. You will work collaboratively with a cross-functional commercial and project teams, as well as senior leaders and collaboration partners to prepare for US launch.

In this role, you will lead creating critical commercial US launch deliverables including positioning, core creative materials and messaging, patient journey mapping, market research, segmentation, patient activation and patient access strategies. To succeed you will need to demonstrate a strong ability to think strategically, communicate effectively, lead others, problem solve, influence without authority and collaborate in both scientific and commercial contexts.

Main Duties and Responsibilities:

  • Drive the development of US consumer immunology launch strategy and plans in coordination with the Senior Director of Consumer marketing

  • Lead execution of consumer brand strategy with team and collaborating colleagues

  • Work closely with the professional marketing team to ensure consistent messaging across customer segments

  • Team member of the leadership team, providing input and direction to overall brand strategy, ensuring strong cohesion across all customer segments

  • Develop insight-based marketing strategy and omni-channel execution plan

  • Lead development of CRM strategy and program development

  • Responsible for leading the development of marketing key performance indicators and reporting to senior marketing leadership

  • Develop multi-channel media measurement and analytics plans for on-going channel and creative optimization

  • Lead creation of core launch creative materials

  • Manage and evaluate media campaigns across both traditional and digital mediums

  • Manage external creative agency, adhering to budget targets, and collaborate with business insights and analytics to ensure a strong evidence-based approach to support the delivery of core marketing materials

  • Develop strong alliances with Medical, Insight, Patient Access Services, Market Access and Corporate Affairs for cross-functional planning and programs

  • Demonstrate strong people management skills in coaching and development

  • Develop social media strategies and implementation across consumer segments

  • Lead Office of Prescription Drugs Promotion (OPDP) submission strategy.

Essential for the role

  • Bachelor's Degree (Business focus preferred) is required

  • Minimum of 5+ years pharmaceutical and/or consumer product goods marketing experience

  • Knowledge of Specialty Product, Biologics, Rare Disease and/or Immunology Market

  • Excellent presentation skills and leadership presence

  • Experience with collaboration, influencing without authority and working successfully with cross-functional teams & partners

  • Requires approximately 10-20 % travel

Desirable for the role

  • MBA

  • Product launch experience

  • CRM strategy experience

  • Social/ Digital marketing experience

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognising their potential. Join us on our journey of building a new kind of organisation to reset expectations of what a bio-pharmaceutical company can be. This means we're opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together. Interested? Come and join our journey.

#immunology_build_20


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Consumer Brand Director, Immunology

Astrazeneca