Consulting Marketing - Alliances Marketing Specialist - AWS

Deloitte Mechanicsburg , PA

Posted 3 days ago

Position Summary

Alliances Marketing Specialist (Enabling Senior Consultant)

Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a Marketing and Communications professional who sees the world differently, has a strong knowledge of the human experience, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our team to see Deloitte differently.

The Team

Deloitte's Marketing Excellence team provides value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.

Role Overview

Position Summary

The Alliances Marketing Specialist combines marketing expertise and digital experience with strong project management skills to execute and deliver on integrated marketing campaigns. You will implement on client-facing programs and develop sales enablement materials for targeted offerings and industries to drive pipeline. You'll collaborate with key stakeholders to clearly define requirements and deliver expected results.

As the Alliances Marketing Specialist, you will be responsible for managing defined alliances marketing programs to create internal and external awareness of technology solutions in a fast-paced team environment. In this hands-on role, you must have strong written and oral communication skills with critical thinking and time management abilities. This role supports Deloitte's Ecosystems & Alliances (E&A) business strategy and collaborates with some of the world's leading technology providers to address business challenges and meet new market needs.

Work You'll Do

  • Manage tactical execution of marketing programs which build pipeline and eminence for alliance programs and drive business growth for Deloitte's Alliances go to market initiatives

  • Proactively manage project timelines and maintain processes to deliver consistently high quality marketing materials

  • Support the development of strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions and successes across the broader organization and in the marketplace

  • Create integrated marketing campaigns to differentiate Deloitte. This includes creating collaborating with internal resources to produce marketing content, and producing material suites over various channels (digital, print, social, video, etc.) to aid with local activation in targeted geographies

  • Implement programs that deliver on annual and quarterly marketing plans to meet business goals and work closely with cross-functional teams to execute agile plans and support tracking of alliance marketing investments

  • Help manage programs supporting Deloitte's Ecosystems & Alliances industry and offering portfolio strategy working closely with industry marketing and alliance partner marketing teams

  • Deliver effective marketing programs which build pipeline and eminence for alliance programs and drive business growth for go to market initiatives

  • Track, monitor and measure the effectiveness of marketing activities and contribute to the creation of ROI reports

  • Produce deliverables including, thought leadership (whitepapers, reports, surveys, etc.), Deloitte-hosted and third-party events, externally facing videos and webcasts, speaking opportunities for alliance leaders, social media and blogging, and digital advertising.

  • Coordinate with supporting resources including graphic designers and related knowledge management and/or web resources and work with Deloitte's internal global network to get projects completed and successfully promoted across member firms.

  • Collaborate with country-based marketing professionals to ensure alliances are positioning consistently as a global network and service provider, with local expertise.

  • Participate as a core member of the Deloitte E&A Marketing team, sharing responsibility for cross-region campaigns and activations.

  • Implement programs in a cost-effective manner to achieve desired business goals.

  • Support and manage other assigned global marketing projects as requested, including programs and events

Qualifications:

Required:

  • Bachelor's degree in marketing or related field

  • 5+ years of professional B2B marketing experience in technology or professional services

  • Strong performance in developing, managing and executing multichannel marketing and demand generation campaigns

  • Experience in designing and executing B2B content marketing and digital campaigns

  • Experience in working closely creative and agency resources in support of campaign development and execution

  • High proficiency with MS Excel, Word, and PowerPoint

  • Up to 25% travel required

Preferred:

  • Experience with digital and technology alliance marketing experience

  • Experience working with a team in a virtual mode with remote resources

  • Track record of achieving success in a matrixed organization.

  • Agile marketing experience

Skills:

  • Ability to synthesize information to create succinct materials; familiarity with integrating various technologies and tools to support marketing efforts

  • Strong written and oral communications skills

  • Strong negotiation, project management and problem-solving skills; flexibility and adaptability

  • Demonstrable project management skills and ability to prioritize multiple tasks simultaneously

Must be able to work in the United States without the need for sponsorship now or in the future.

#NO22 #CMO22

How you'll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte's culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte's impact on the world.

Recruiter tips

We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you're applying to. Check out recruiting tips from Deloitte professionals.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Professional development

From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available.

Requisition code: 69100

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Alliances Marketing Manager IBM

Deloitte

Posted 1 week ago

VIEW JOBS 1/6/2022 12:00:00 AM 2022-04-06T00:00 Position Summary Alliances Marketing Manager - IBM (Enabling Manager) Role Overview The Alliances Marketing Manager is responsible for the development and implementation of integrated marketing campaigns, client-facing programs, and event sponsorships. You will have the opportunity to oversee aspects of marketing strategy, content development, core messaging and positioning, creative direction, sales enablement, and budgeting. You will create targeted industry and account-based marketing campaigns to drive pipeline and create visibility and strength of our Alliance relationships. You'll build and maintain relationships with Alliance partners and collaborate with key stakeholders to clearly define requirements and deliver expected results. As the Alliances Marketing Manager, you will be responsible for driving alliance marketing programs, building internal and external awareness of technology solutions in a fast-paced team environment. You'll develop a broad understanding of Deloitte market offerings and solutions to create effective alliance marketing initiatives. In this hands-on role, you must be an exceptional communicator with critical thinking and proactive problem-solving skills. This role supports Deloitte's Ecosystems & Alliances business strategy and collaborates with some of the world's leading technology providers to address business challenges and meet new market needs. Work You'll Do * Plan and deliver effective marketing programs which build pipeline for alliance programs and drive business growth for Deloitte's Alliances go to market initiatives * Collaborate with key relationship managers, alliance, and sales teams to develop integrated alliance marketing campaigns to achieve Deloitte and partner pipeline goals through marketing automation, events, thought leadership, collateral, and digital marketing. * Develop annual and quarterly marketing plans to meet business goals and work closely with leadership and cross-functional teams to execute agile plans and support tracking of marketing budgets aligned to alliance strategy. * Identify and drive marketing programs leveraging alliance market development funds and Deloitte investments * Create strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions, and successes across the broader organization and in the marketplace * Design event strategy for annual conferences, regional events, roundtables, and alliance sponsored events; engaging in sponsorship negotiations; Execute agreed-upon plans to support initiatives within described budgets * Measure effectiveness of marketing activities and adjust plans and tactics based upon collected metrics; Contribute to the creation of ROI reports * Maintain project timelines and deliverables to ensure successful execution of programs with reporting and tracking of leads; consult and collaborate with stakeholders to clearly define requirements and expected results * Maintain processes to ensure consistently high quality of marketing deliverables, coordinating internal service providers and external vendors supporting projects as required * Contribute to the success of the Marketing team by sharing marketing best practices across Alliance teams and identifying opportunities to leverage content and messaging from related areas of the organization * Coach others and participate in the performance feedback process of the team * Work closely with team members to share best practices and leverage marketing programs and initiatives; create a culture of collaboration and continuous improvement. The team Deloitte Consulting's Ecosystems & Alliances Team is made up of professional alliance managers, alliance marketers and technical architects who understand the principles that drive successful alliance relationships. Together, they enable differentiated, innovative go-to-market solutions between our practice and alliance partners that bring quantified value to our clients and incremental revenue to the firm. Qualifications: Required: * Bachelor's degree in Marketing or related field * 8+ years of professional B2B marketing experience in professional services marketing or technology marketing * 3+ years of management experience leading direct reports * Experience in creating demand generation programs and digital marketing strategies * Strong performance in developing, managing, and executing multichannel marketing programs, with a collaborative mind-set, to consistently deliver high quality results * Experience in developing digital advertising, branding, and social media to support event marketing activations * Experience creating written messaging, thought leadership and B2B collateral as well as presenting concepts and ideas to colleagues, internal clients, and alliance partners * Experience leading by influence and ability to work within a matrix organizational structure with a persistent focus on client service (both internal and external) * High proficiency with MS Excel, Word, and PowerPoint * Up to 30% travel required Preferred: * 5+ years of prior relevant experience with technology alliance marketing experience preferred * Advanced degree a plus * Experience in managing and developing marketing teams * Experience working with a team in a virtual mode with remote resources * Agile marketing experience Skills: * Ability to synthesize information to create powerful, succinct materials; familiarity with integrating various technologies and tools to support marketing efforts * Proven management capabilities with excellent written and oral communications skills. * Strong negotiation, project management and problem-solving skills; flexibility and adaptability * Demonstrable organization skills and ability to prioritize multiple tasks simultaneously and keep time sensitive, highly visible projects running smoothly * Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future. #NO22 #CMO22 Recruiting tips From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters. Benefits At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. Our people and culture Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture. Professional development From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available. Requisition code: 69783 Deloitte Mechanicsburg PA

Consulting Marketing - Alliances Marketing Specialist - AWS

Deloitte