Consultant, Insights + Analytics

Ogilvy & Mather Chicago , IL 60602

Posted 4 months ago

Overview

This is a key role leading the roll-out of a new marketing performance program for a global client in the financial industry. The ideal candidate will have robust mix of technical, project management, and communication skills and will provide a strong voice for data driven insights to inform clients managing global and local marketing programs. This position is a member of Ogilvy's Data Analytics capability, a diverse group of specialists who ensure data is at the heart of Ogilvy's work.

Major facets of the role include:

  • Design & build a new marketing performance dashboard

  • Manage ongoing dashboard data refreshes and quality assurance

  • Identify and present actionable data-driven insights

Responsibilities

  • Collaborate with client and agency partners to define and document dashboard requirements based on business & marketing objectives

  • Create data acquisition plan and coordinate collection of necessary data for dashboard development

  • Design dashboard templates & visualizations

  • Build functioning dashboard according to requirements

  • Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources could include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.

  • Work independently to mine dashboard for actionable insights and collaborate with agency partners to develop solutions to drive better performance

  • Develop presentations that clearly communicate findings in the right business context for technical and non-technical audiences

  • Act as primary point of contact for training dashboard users and addressing questions

Qualifications

  • 3-5 years experience in an analytical role, preferably in a client servicing capacity at an agency, consultancy, etc.

  • Experience with data extraction & transformation using tools such as: R, Python, SAS, SQL, SPSS

  • Experience with data visualization tools: Tableau, Datorama, Power BI, etc.

  • Experience with a diverse set of marketing data platforms, such as: Doubleclick, Google Analtyics, Facebook, Twitter, LinkedIn, Sales Force Marketing Cloud, etc.

  • Strong project management skills with the ability to define and manage project timelines, including contributions from agency partners and clients

  • Ability to manage time effectively to set and meet client deadlines across multiple projects simultaneously

  • Knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics including off-line and online/digital channels

  • Must be a team player with experience working on a cross-functional team

  • Excellent written and verbal communication skills (including presentation skills)

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Director Insights Center Consultant

Kpmg

Posted 1 week ago

VIEW JOBS 12/11/2018 12:00:00 AM 2019-03-11T00:00 Innovate. Collaborate. Shine. Lighthouse - KPMG's Center of Excellence for Advanced Analytics - has both applied data science, AI, and big data architecture capabilities. Here, youll work with a diverse team of sophisticated data and analytics professionals to explore the solutions for clients in a platform-diverse environment. This means your ability to find answers is limited only by your creativity in leveraging a vast array of techniques and tools. Be a part of a high-energy, diverse, fast-paced, and innovative culture that delivers with the agility of a tech startup and the backing of a leading global consulting firm. For you, that translates into the chance to work on a wide range of projects - covering technologies and solutions from AI to optimization - and the power to have a real impact in the business world. So, bring your creativity and pioneering spirit to KPMG Lighthouse. KPMG is currently seeking a Director, Insights Data Center to join our KPMG Lighthouse - Center of Excellence for Advanced Analytics. Responsibilities: * Work with D&A leadership and staff to design and build demonstrations of specific solutions, collaborate with KPMG partners to craft client workshops and will facilitate the client workshops that take place within the center * Engage with clients and KPMG partners throughout the workshop process, using knowledge to recognize and inform clients on the impact of a hyper-connected world, technology disruption and customer centricity * Understand and convey the possibilities of Data Science, modern big data analytics and technology, helping clients build a vision as to how to draw real value from findings * Collaborate with KPMG partners to plan the layout and agenda of the workshops and clarify outcomes that the client is hoping to achieve * Collaborate with D&A solution owners and digital designers to help shape existing solutions into Insights Center-ready solutions and know how to operate them in the center * Guide customers through the use of the Insight Center facility and the features available and be able to offer a good understanding of the entire portfolio of in-house D&A solutions and third-party vendor solutions Qualifications: * Minimum of eight years of experience in designing and delivering collaborative sessions with clients, including experience facilitating sessions for senior leaders and C-level clients * Bachelor's degree in Business studies or a math/science field from an accredited college or university * Well-organized, and is able to plan workshops that may run for many days, or even weeks with general knowledge of the sales process, including identification of sales leads / opportunities * Hands-on use of big data analytics languages and applications such as R or Python, Data Lakes or Distributed Systems and experience working with others to help design and configure them for specific business use cases * Ability to work within a matrixed partnership environment and to manage and motivate individuals outside of direct reporting lines as well as strong teaming and networking skills * Demonstrated ability to lead multiple projects, stakeholders and team members concurrently and effectively manage stakeholder expectations and reporting prior, during and post sessions KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please. Kpmg Chicago IL

Consultant, Insights + Analytics

Ogilvy & Mather