Consultant, Insights + Analytics

Ogilvy & Mather Chicago , IL 60602

Posted 4 months ago


This is a key role leading the roll-out of a new marketing performance program for a global client in the financial industry. The ideal candidate will have robust mix of technical, project management, and communication skills and will provide a strong voice for data driven insights to inform clients managing global and local marketing programs. This position is a member of Ogilvy's Data Analytics capability, a diverse group of specialists who ensure data is at the heart of Ogilvy's work.

Major facets of the role include:

  • Design & build a new marketing performance dashboard

  • Manage ongoing dashboard data refreshes and quality assurance

  • Identify and present actionable data-driven insights


  • Collaborate with client and agency partners to define and document dashboard requirements based on business & marketing objectives

  • Create data acquisition plan and coordinate collection of necessary data for dashboard development

  • Design dashboard templates & visualizations

  • Build functioning dashboard according to requirements

  • Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources could include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.

  • Work independently to mine dashboard for actionable insights and collaborate with agency partners to develop solutions to drive better performance

  • Develop presentations that clearly communicate findings in the right business context for technical and non-technical audiences

  • Act as primary point of contact for training dashboard users and addressing questions


  • 3-5 years experience in an analytical role, preferably in a client servicing capacity at an agency, consultancy, etc.

  • Experience with data extraction & transformation using tools such as: R, Python, SAS, SQL, SPSS

  • Experience with data visualization tools: Tableau, Datorama, Power BI, etc.

  • Experience with a diverse set of marketing data platforms, such as: Doubleclick, Google Analtyics, Facebook, Twitter, LinkedIn, Sales Force Marketing Cloud, etc.

  • Strong project management skills with the ability to define and manage project timelines, including contributions from agency partners and clients

  • Ability to manage time effectively to set and meet client deadlines across multiple projects simultaneously

  • Knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics including off-line and online/digital channels

  • Must be a team player with experience working on a cross-functional team

  • Excellent written and verbal communication skills (including presentation skills)

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Consultant, Insights + Analytics

Ogilvy & Mather