Consultant - Consumer Insights

360Pi New York City , NY 10008

Posted 2 months ago

As a Consultant (Consumer Insights) professional with Numerator Insights, you'll be a vital member of Numerator focusing on a core set of clients and ad-hoc projects. Your responsbility is to serve as the day to day point of contact, engagement lead, and project manager for Numerator's Fortune 100 and fast-growing strategic customers that span CPG, Retail, Electronics, Durables, Quick-Serve Restaurants. Your goal will be to serve as a trusted adviser with your client - including looking for additional opportunities as well as an annual business review of accomplishments.

  • Interface directly with consumer insights, shopper insights, category management, brand management, and field teams, supporting their most pressing business questions and challenges

  • Regularly leverage Numerator's consumer panel and survey data to deliver analytic insights and data-driven stories that address Numerator's strategic customers goal of driving increased sales and improved marketing effectiveness

  • Together with supporting client services team members, drive your assigned client(s) engagement and utilization of contracted resources (consulting hours, platform access, survey credits, and custom projects) to maximize return on investment, building success stories that help drive business results, and provides an opportunity to expand relationships beyond existing

  • Work with lead customers and Numerator's product team in developing, prototyping and piloting new solutions and enhanced capabilities. Bring the voice of customers back to the greater Numerator organization to help drive the growth of the business

  • Possess a deep understanding of Numerator solutions and services including their key differentiators versus legacy approaches and competing offerings

  • Support sales efforts by participating throughout sales cycles and presentations as a subject matter expert and Numerator solutions guru, including occasional product demonstrations

  • Generate thought leadership content for our clients, from webinars, and training materials, to blog posts and industry presentations

  • Travel, as required, to support the above responsibilities

  • Skilled at building and managing customer relationships, including stakeholder management

  • Proven consulting skills: conceptualizing, analyzing, deriving insights from data and designing an execution plan to derive results from insights

  • Comfort proactively diving into the data to find the right data points to answer business questions and create compelling stories for clients

  • Project management skills are key to success in this position

  • Strong MS Excel, PowerPoint, and Word skills a must; additional skills/experience with MicroStrategy, Python, and SQL a plus but not required

  • Knowledge of competitive product offerings including, but not limited to Retail Loyalty Card systems (Dunnhumby, 8451), National Consumer Panel (NCP), IRI or Nielsen, NPD Group, Ibotta, Catalina, or 1010 Data.

  • Proven track record of delivering high-quality results in a timely manner

  • Entrepreneurial mindset - everyone on the team gets their hands dirty with data and you will need to. Be a problem solver not just a problem identifier

  • Excellent oral and written communication skills

  • Strong presentation skills, with experience presenting directly to clients and prospects with varying levels of experience from analyst to executive leadership

  • CPG and Retailer knowledge, including knowledge of consumer and category insights. Must be able to speak the language at a granular level of detail, understand their key strategic initiatives and how consumer data can be leveraged to achieve their goals.

  • Naturally curious and lifelong learner

  • Deep understanding of both syndicated and household panel data (Nielsen/IRI and/or retail POS and loyalty data)

Experience Required

  • Bachelor's Degree (required) or Master's Degree (preferred) with 3+ years relevant experience

  • Management Consulting or CPG experience in Brand Marketing, Market Research, Category Management and/or Shopper & Consumer Insights roles or experience, and/or as a service provider to these functions

  • Experience in consulting, product, sales support, and/or service delivery function in relevant software industry (e.g. Nielsen, IRI, etc.) is ideal

  • Relevant experience in a Consultant, Manager, or Director level capacity

  • Working knowledge of enterprise software applications and services designed for the retail and consumer goods industries is highly valued (e.g., Nielsen, IRI, Dunnhumby)

  • Experience as a power user of Microsoft Excel and Business Intelligence software such as Microstrategy, Tableau, QlikView, Business Objects, etc.

What We Offer

  • An inclusive and collaborative company culture- we work in an open environment while working together to get things done, and adapt to the changing needs as they come.

  • Market competitive total compensation package.

  • Volunteer time off and charitable donation matching.

  • Strong support for career growth, including mentorship programs, leadership training, access to conferences and employee resource groups.

  • Great benefits package including health/vision/dental, Personal Spending Account, unlimited PTO, flexible schedule, 401K matching, travel reimbursement and more.

If this sounds like something you wold like to be part of, we'd love for you to apply! Don't worry if you think that you don't meet all the qualifications here. The tools, technology and methodologies we use are constantly changing and we value talent and interest over specific experience.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Consumer Insights Sr Manager Innovation


Posted 3 months ago

VIEW JOBS 5/5/2020 12:00:00 AM 2020-08-03T00:00 Auto req ID: 203760BR Job Description Position location is our NYC Design Center yet will require ability and willingness to commute to the Purchase headquarters on a weekly basis. This role is a part of the PepsiCo Global Insights team and will be responsible for leveraging marketplace curiosity to guide breakthrough innovation platforms. The role requires the design and execution of insight-led learning plans to drive human-centric empathy and intimate cultural understanding. This role is a crucial first step in facilitating agile concept and prototyping workstreams that support a culture of experimentation and entrepreneurialism across the organization. Responsible for designing, executing, and delivering global insight studies to uncover investigating the consumer needs & jobs to be done that will guide Design Thinking led solutions * Representing the consumer in all workstreams: Driving empathy-first approaches during the ideation and idea refinement stages by creating close working partnerships with designers and engineers * Develop resight documents from multiple thick & big data streams in support of senior leadership meetings * Partner closely with marketing, commercialization, strategy and finance to drive RWOW as central to the Front End Innovation agenda * Conduct regular consumer & trend immersions by leading the development of research briefs, collaborating with research partners on inventive and inspiring experiences and ensuring those learnings are vividly driving live workstreams * Taking frequent initiative in discovering and curating consumer and category trends into strategic implications and creative inspiration designed to push traditional thinking * Build strong, two-way relationships with insight category leads, ensuring a truly collaborative approach to foundational insights, innovation, analytics and tracking * Become a champion of Global Insight team capabilities: ensuring internal capabilities are being constantly maximized and improved * Provide key insights and execution guardrails as part of Purposeful Positioning development & launch communication strategies for new initiatives * Travel - must be willing to travel up to 15% Qualifications/Requirements * Bachelor's Degree required * Minimum 10 years in insights, planning, client-side innovation roles and/or marketing & innovation consultant roles * Experience in custom qualitative and quantitative consumer research (50/50 balance of qual & quant experience) * 5+ years of experience in the qualitative exploration of JTBD/use case development * 5+ years of experience in brand and product concept writing * 5+ years of experience in design research & design thinking * Bonus criteria: * 5+ years of experience of co-facilitating & designing creative thinking workshops * Works closely with designers, brand creatives and/or product engineers * Can operate in a global matrixed organization with a cross-functional team * This position is limited to persons with indefinite right to work in the United States Preferred Qualifications: * Advanced Degree * Highly empathic team player who has a passion for new concepts contributes to idea development and is an enthusiastic learner * Well-versed in research methodologies and possess the ability to apply insights to address business challenges * Culturally curious & passionate about behavioral sciences - must have a global mindset, ravenous appetite for trends, culture and human behavior * Creative problem solver with a highly organized approach to managing complexity - an out-of-the-box thinker, able to think creatively & holistically, must be comfortable with high levels of complexity and open-ended questions * Storytelling - a clear communicator, who can deliver findings in an engaging, fresh and impactful manner, cutting through the complexity to tell a simple, compelling narrative * Analytical horsepower - able to cut to the core of issues efficiently, merge multiple data sources and develop multiple solutions to complex business problems * Reliable multi-tasking - strong organizational skills, able to manage multiple projects simultaneously & ability to adapt to change * Strong initiative and results orientation, with a positive and pragmatic attitude to adversity #LI-USARelocation Eligible: Not Applicable Job Type: Regular All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy Please view our Pay Transparency Statement Pepsico New York City NY

Consultant - Consumer Insights