Consultant, Brand Strategy & Insights

Communispace Boston , MA 02298

Posted 4 months ago

Who you are

In this role you will be responsible for creating solutions that harness the power and inspiration of consumers. You are excited by the possibility of combining art and science in the interest of problem solving against business objectives. You possess an uncanny ability to actively listen, ask the right questions, and articulate the true nature of the challenge and possible outcomes. You can't wait to develop a solution to that challenge and you jump at the chance to creatively combine your knowledge of methods and arsenal of techniques and tools to do just that. You don't stop there because you know that you have to design a plan that works, getting the right answer in the right amount of time to ensure the results are relevant. You also have the ability to sift through mounds of qualitative data across multiple research activities, uncover the insights hidden beneath the surface, and bring them to life for your clients. However, you aren't satisfied with just learning what consumers say or do. You elevate the findings by interpreting what they mean for clients in terms of business strategy and what actions they should take as a result. You function best in a collaborative work environment coaching, mentoring and sharing with junior and senior staff alike. Most importantly, you are looking to make a difference every day at a growing, dynamic company.

What you'll do

As a Consultant, Brand Strategy & Insights, you will demonstrate your creative fortitude and solid, strategic thinking through:

Diagnosing what we are solving for. Developing and planning solutions.

  • Lead client discussions to define objectives by actively listening and asking the right questions

  • Become immersed in not only the client's business but also the customer's perspective, in order to bring creative ideas to the client organization

  • Devise creative, focused and effective activities, projects and frameworks that generate insights or foster consumer collaboration

  • Design a project plan efficiently, to yield great insights and resonant reports

  • Devise a strategy that allows for iterations and depth when needed, including known parameters, methodology and timeline

  • Display versatility in writing styles and formats (e.g., from quick team emails to C-suite communications), effectively adapting your writing to diverse audiences

Consulting

  • Collaborate with clients and Client Services and Consulting teams to gather and translate business priorities and objectives into effective research plans and compelling, actionable reports

  • "Own the insights" on your client accounts; show strategic thinking for your clients and be adept at not merely sharing findings and insights, but at providing business recommendations and sharing a voice in plans for action

  • Demonstrate deep analytic thinking and curiosity by continuously looking for opportunities to build your stories and conversations with clients (e.g., surfacing unanswered questions relevant to client objectives, incorporating knowledge of industry trends into reports to place insights into broader, more meaningful context)

Analysis & Reporting

  • Conduct in-depth analyses of qualitative and quantitative results to uncover actionable insights relevant to client business and research objectives

  • Craft creative, clear and concise stories. Elevate findings into insightful reports that bring the voice of the consumer to life

  • Utilize a variety of visual elements in reports including charts, graphs, imagery and other creative techniques to highlight key insights and engage readers

  • Present findings to clients and lead discussions regarding insights and their impact on the business, ultimately with the goal of inspiring our clients

Internal Collaboration

  • Work alongside team members from Client and Consumer Services to develop and maintain excellent relationships with business clients

  • Develop and actively lead facilitation plans to meet client and team expectations

  • Mentor and coach more junior team members with regard to research design, project execution, research analysis and reporting

  • Participate in internal initiatives to develop company points of view, thought leadership, innovative techniques and formats

  • Develop and deliver internal company training as part of the implementation of C Space's point of view and best evolving practices

Desired Skills and Experience

  • BA/BS degree in business or related social science discipline (Sociology, Anthropology or Psychology)

  • 5-9 years of professional experience in Brand Planning, Market Research, Consumer Insights, Brand Management or Strategy

  • Passion and experience in project design and planning to garner insight or cultivate collaboration and innovation across a number of topics and industries

  • Deep understanding of qualitative and quantitative research design and analysis

  • Ability and interest in writing insightful, creative reports that can satisfy a researcher's need for detailed analysis yet be packaged in a way that engages a senior-level marketing audience

  • A confident and clear presenter, who is at ease with diverse audiences

  • Validated time management skills; you are able to set priorities and manage expectations

  • Strong client relationship and consulting skills

  • Positive teammate with a 'roll up your sleeves' attitude

  • Thrives in a fast-paced, intense work environment and is accepting of change

  • Strong MS Office Suite skills (Excel, Word and PowerPoint)

About C Space

Our clients call us their customer agency.

We create rapid insight and business change, putting customers at the heart of companies and solving problems from the customer's perspective. We keep our clients relevant by building real, ongoing relationships with customers that in turn help them deliver superior experiences, launch successful products and build loyalty. Our customized approaches are tailored to specific business needs and include online insight communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. We do this for many of the world's best-known brands like Bose, Walmart, Jaguar Land Rover, Mars, Samsung, IKEA and more to create "Customer Inspired Growth".

We are passionate about our people and proud of our culture. We co-created a set of values to ensure that we are delivering fantastic work, continuing to learn and developing and building a high-performance culture which creates opportunities for those who work here:

  • I've got this: taking responsibility, doing what we say we will

  • Only accept awesome: delivering high quality work that we are proud of and has impact

  • Show the love: celebrating successes and ensuring everyone has a voice

  • Do what scares you: challenging ourselves, taking risks and learning more

  • Tell it like it is: being honest and freeing ourselves from "office politics" and "hidden agendas"

  • Open up and listen: listening first and fully before we respond or react

  • Find what fascinates: being passionate about the world and our clients' worlds

  • We before me: putting the team first

  • Leave your mark: everyone has an opportunity drive change in our business and for our clients

We are focused on building a diverse and inclusive business and we welcome applications from people from varied backgrounds and walks of life talented, creative people with their own voice, ideas and perspectives. So if you think you have the right skills and mindset for this position, whether through education, work or life experience, please apply.

Headquartered in Boston, C Space also has offices in London, New York and San Francisco. To learn more, visit www.cspace.com or follow us on Twitter @CSpaceGlobal or Instagram @c_spaceglobal. C Space is a part of DDB, a division of Omnicom Group Inc.

C Space is proud to be an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment at C Space without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.


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Consultant, Brand Strategy & Insights

Communispace