Constituent Relations And Membership Support Specialist

American Nurses Association Silver Spring , MD 20901

Posted 2 months ago

Your Role

Are you a collegial, innovative, positive and passionate individual with excellent

project management and organizational skills, with the desire to advance the

amazing work of nurses nationwide? The ANA is looking for such a person to join

our Membership Marketing team as Constituent Relations and Membership Support

Program Manager.

Under the direction of the Director of Constituent Relations and Membership Support,

the Constituent Relations and Membership Support Program Manager contributes to

ANA's new member acquisition multi-channel marketing program, which produces at

least $2 million in annual dues revenue and is the primary contributor to net membership growth. Participates in ANA's member engagement and retention programs, which contribute at least $16 million in dues revenue.

What you'll do

  • Liaisons as field marketer with Constituent and State Nurses Associations (C/SNAs) to ensure state-level integration of member

acquisition and retention with national efforts; assists C/SNAs with execution of state-based strategy and tactics

  • Work collaboratively with C/SNAs to track and communicate member acquisition,

engagement and retention efforts to maximize member growth and retention

  • Directly manages and implements C/SNA marketing and support plans and activities and ANA initiatives focused on the C/SNAs

  • Works with departmental staff to track C/SNA websites, communications, strategies and alignment with ANA strategies

  • Manages special state-based projects that further ANA key strategic initiatives that

can benefit from C/SNA integration. Ensuring strong C/SNA integration and communication of ANA strategic initiatives. Coordinates with key stakeholders across the Enterprise to ensure buy-in and accurate project execution of cross-functional projects.

  • Develops tracking systems to evaluate utility and ROI of Constituent Relations and C/SNA Support provided for membership and generally

  • Responsible for managing the day-to-day production and execution of membership marketing and constituent relations support projects and programs

What you bring to the ANA

  • Bachelor Degree required, preferably in marketing, component/chapter relations, English, communications or related field

  • Strong knowledge of component/affiliate/chapter operations

  • Strong acumen in creating and monitoring tracking systems and reporting

  • Strong knowledge in all aspects of marketing, including B2C marketing, social media, trade shows and exhibits, and online/mobile marketing

  • Strong knowledge of Field Marketing as well as marketing materials production and

promotion

  • Demonstrated experience creating communications and marketing plans and tactics; building and managing brands.

  • Market and competitive research and analysis

  • Budget development and forecasting

  • Proficiency with Microsoft Office software

  • Strong writing, verbal and listening communication skills with attention to details

What The ANA Brings to You

  • Join us and become a "Nurse Advocate" for the more than 4 million Registered Nurses in the United States

  • Every role within the ANA contributes to a healthier world through the "Power of Nursing"

  • An organization that acts with integrity, respect, transparency and humility

  • We embrace and empower the uniqueness of every employee; Bring your whole-self to work

  • Continuously innovating through creative and strategic initiatives

  • Excellent Benefits exceptional retirement contributions including 401K Match (up to 7%), Paid Time Off between Dec 25th and Jan 1st

in addition to regular PTO

  • Opportunities for career advancement throughout the ANA Enterprise

About The American Nurses Association (ANA)

Founded in 1896, The ANA Enterprise is the family of non-profit companies that comprise the American Nurses Association: the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation. The ANA Enterprise leverages the combined strength of each to drive excellence in practice and ensure nurses' voices and vision are recognized by policy leaders, industry influencers, and employers. From professional development and advocacy to credentialing and grants, the ANA Enterprise is the leading resource for nurses to equip themselves with the tools, information, and network they need to excel in their individual practices. In helping individual nurses succeed - across all

practices and specialties, and at each stage of their careers - the ANA Enterprise is lighting the way for the entire profession to succeed.

  • The above job description describes the general nature and level of work being

performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position nor a listing of the characteristics of the individual performing the job.

The ANA is an equal opportunity employer. All aspects of employment including the

decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.


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VIEW JOBS 2/25/2020 12:00:00 AM 2020-05-25T00:00 Your Role Are you a collegial, innovative, positive and passionate individual with excellent project management and organizational skills, with the desire to advance the amazing work of nurses nationwide? The ANA is looking for such a person to join our Membership Marketing team as Constituent Relations and Membership Support Program Manager. Under the direction of the Director of Constituent Relations and Membership Support, the Constituent Relations and Membership Support Program Manager contributes to ANA's new member acquisition multi-channel marketing program, which produces at least $2 million in annual dues revenue and is the primary contributor to net membership growth. Participates in ANA's member engagement and retention programs, which contribute at least $16 million in dues revenue. What you'll do * Liaisons as field marketer with Constituent and State Nurses Associations (C/SNAs) to ensure state-level integration of member acquisition and retention with national efforts; assists C/SNAs with execution of state-based strategy and tactics * Work collaboratively with C/SNAs to track and communicate member acquisition, engagement and retention efforts to maximize member growth and retention * Directly manages and implements C/SNA marketing and support plans and activities and ANA initiatives focused on the C/SNAs * Works with departmental staff to track C/SNA websites, communications, strategies and alignment with ANA strategies * Manages special state-based projects that further ANA key strategic initiatives that can benefit from C/SNA integration. Ensuring strong C/SNA integration and communication of ANA strategic initiatives. Coordinates with key stakeholders across the Enterprise to ensure buy-in and accurate project execution of cross-functional projects. * Develops tracking systems to evaluate utility and ROI of Constituent Relations and C/SNA Support provided for membership and generally * Responsible for managing the day-to-day production and execution of membership marketing and constituent relations support projects and programs What you bring to the ANA * Bachelor Degree required, preferably in marketing, component/chapter relations, English, communications or related field * Strong knowledge of component/affiliate/chapter operations * Strong acumen in creating and monitoring tracking systems and reporting * Strong knowledge in all aspects of marketing, including B2C marketing, social media, trade shows and exhibits, and online/mobile marketing * Strong knowledge of Field Marketing as well as marketing materials production and promotion * Demonstrated experience creating communications and marketing plans and tactics; building and managing brands. * Market and competitive research and analysis * Budget development and forecasting * Proficiency with Microsoft Office software * Strong writing, verbal and listening communication skills with attention to details What The ANA Brings to You * Join us and become a "Nurse Advocate" for the more than 4 million Registered Nurses in the United States * Every role within the ANA contributes to a healthier world through the "Power of Nursing" * An organization that acts with integrity, respect, transparency and humility * We embrace and empower the uniqueness of every employee; Bring your whole-self to work * Continuously innovating through creative and strategic initiatives * Excellent Benefits exceptional retirement contributions including 401K Match (up to 7%), Paid Time Off between Dec 25th and Jan 1st in addition to regular PTO * Opportunities for career advancement throughout the ANA Enterprise About The American Nurses Association (ANA) Founded in 1896, The ANA Enterprise is the family of non-profit companies that comprise the American Nurses Association: the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation. The ANA Enterprise leverages the combined strength of each to drive excellence in practice and ensure nurses' voices and vision are recognized by policy leaders, industry influencers, and employers. From professional development and advocacy to credentialing and grants, the ANA Enterprise is the leading resource for nurses to equip themselves with the tools, information, and network they need to excel in their individual practices. In helping individual nurses succeed - across all practices and specialties, and at each stage of their careers - the ANA Enterprise is lighting the way for the entire profession to succeed. * The above job description describes the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position nor a listing of the characteristics of the individual performing the job. The ANA is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. American Nurses Association Silver Spring MD

Constituent Relations And Membership Support Specialist

American Nurses Association