We're looking for an experienced Consumer Product Marketing Manager to join our Facebook App Integrity Marketing team and support and delight our global community. Our Integrity teams build a wide range of products to help people feel safe on Facebook and enjoy quality, relevant content.
The Integrity marketing team is responsible for marketing this work globally, which includes understanding the target consumer, informing product strategy and positioning with insights, leading go-to-market planning and execution, and driving sentiment and product adoption through marketing programs. We are a group of smart, collaborative marketers who are passionate about our work. If you are a strategic product marketer who is analytical and creative, cares deeply about products and consumers, crafts crisp, compelling messages, and excels at leading complex projects in dynamic, fast-paced environments, then we'd love to meet you. This is a full-time position based at our headquarters in Menlo Park.
Develop core product positioning and messaging for key products and features, considering value proposition, target audience, competitive landscape, and other factors
Plan and lead successful product launches by creating the go-to-market plan, collaborating closely with cross-functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and affinity
Influence product strategy and in-product communications through relevant consumer and product insights, driving alignment across teams when needed
Lead and collaborate with cross-functional teams, including Product Management, PR, Policy, Partnerships, and others
Develop and lead successful marketing and education programs about our policies, processes and technology that keep people safe on Facebook
Understand the multiple players in the ecosystem across consumers, policy makers, news media, governments and advocates to ensure the consumer work is contextually relevant
Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
Be willing and able to flex between strategic and tactical/executional responsibilities
Consumer product marketing experience
Experience in the Internet and/or technology industry
Experience communicating to internal and external audiences
Analytical and problem-solving experience
Experience working with cross-functional teams
Project Management experience
MBA, MA in Public Policy or social sciences, or JD
Experience in policy, politics, or media
Fast-paced start-up or campaign experience with high degree of independence
International marketing or business experience
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