Consolidated FB App Marketing Integrity

Facebook Menlo Park , CA 94025

Posted 4 months ago

We're looking for an experienced Consumer Product Marketing Manager to join our Facebook App Integrity Marketing team and support and delight our global community. Our Integrity teams build a wide range of products to help people feel safe on Facebook and enjoy quality, relevant content.

The Integrity marketing team is responsible for marketing this work globally, which includes understanding the target consumer, informing product strategy and positioning with insights, leading go-to-market planning and execution, and driving sentiment and product adoption through marketing programs. We are a group of smart, collaborative marketers who are passionate about our work. If you are a strategic product marketer who is analytical and creative, cares deeply about products and consumers, crafts crisp, compelling messages, and excels at leading complex projects in dynamic, fast-paced environments, then we'd love to meet you. This is a full-time position based at our headquarters in Menlo Park.

RESPONSIBILITIES

  • Shape overall product narrative and develop marketing strategy and plan to achieve product and marketing goals

Develop core product positioning and messaging for key products and features, considering value proposition, target audience, competitive landscape, and other factors

Plan and lead successful product launches by creating the go-to-market plan, collaborating closely with cross-functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and affinity

Influence product strategy and in-product communications through relevant consumer and product insights, driving alignment across teams when needed

Lead and collaborate with cross-functional teams, including Product Management, PR, Policy, Partnerships, and others

Develop and lead successful marketing and education programs about our policies, processes and technology that keep people safe on Facebook

Understand the multiple players in the ecosystem across consumers, policy makers, news media, governments and advocates to ensure the consumer work is contextually relevant

Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems

Be willing and able to flex between strategic and tactical/executional responsibilities

MINIMUM QUALIFICATIONS

  • BA/BS degree
    6+ years of marketing or related experience

Consumer product marketing experience

Experience in the Internet and/or technology industry

Copywriting experience

Experience communicating to internal and external audiences

Analytical and problem-solving experience

Experience working with cross-functional teams

Project Management experience

PREFERRED QUALIFICATIONS

  • Bachelor's Degree in Business, Marketing, Creative, Social Sciences

MBA, MA in Public Policy or social sciences, or JD

Experience in policy, politics, or media

Fast-paced start-up or campaign experience with high degree of independence

International marketing or business experience

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.



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