Connections Manager, Performance Content

Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The VML Discoverability Group drives the visibility and performance of digital content to connect brands to their audiences with purpose and results. Connections Managers in the Performance Content team are passionate and well-versed in planning and writing digital content. Collaborating with organic search teammates, they strike an effective balance between writing for both humans and search engines both through manual writing and use of generative AI platforms.

Responsibilities

• Writes, edits and optimizes content, such as Amazon product detail pages, ecommerce landing pages, articles, blog posts and web pages

• Documents client history and processes

• Develops and delivers effective and persuasive presentations

• Expands our global clients' knowledge, consulting about the strategy, implementation and use of content, as well as the importance of search optimization

• Has a clear understanding and champions the mission and vision of the team and VML overall

• Understand grammar rules and how to construct clear sentences

• Follow content requirements in terms of style and project specifications

• Optimize articles for SEO (Search Engine Optimization) and accessibility

• Edit content to ensure voice, grammar and style is on point

• Revise content whenever customers or clients request changes

Additional Responsibilities

• Develop thought leadership pieces like POVs and industry news roundups

• Develop case studies based on past work for new business initiatives and to validate client relationships

• Conducts research and effectively forms strategic content recommendations based on organic search, audience and business insights

Requirements

• At least 1 to 3 years of relevant experience; agency setting is preferred

• Bachelor's - Marketing, Advertising, Journalism, Business, English, Linguistics/Language, Communications, Creative Writing, Digital/Web/Interactive or another relevant field preferred

• Working knowledge of Microsoft Suite, Keynote/PowerPoint

• Familiarity with organizational software like Smartsheet, Trello and SharePoint is a plus

• Experience in professional digital copywriting or content optimization is preferred

• Please be prepared to share a few relevant writing samples

• Professional, proactive and effective communication skills

• Strong writing and presentation skills

• Attention to detail and eye for accuracy

• Fast learner who is not afraid to ask questions

• Flexibility and enjoys a fast-paced environment with lots of change

• Ability to collaborate with other disciplines and teams

• Ability to manage and prioritize multiple clients and projects

• Ability to accept feedback with a willingness to learn and grow

• Knowledge of the Associated Press (AP) Stylebook is a plus

• Knowledge of AI (Artificial Intelligence) platforms such as ChatGPT is a plus

• Approaches their role with a positive attitude, embracing collaboration, education and professional development

The base salary for this position at the time of this posting may range from $45,000 to $90,000 . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP . For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click the "Submit Application" button below, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.