Competitive Intelligence and Enablement Director
Provide actionable competitive intelligence and strategy to win deals against the competition.
Leverage testing of competitive offers from TME teams to identify product gaps, competitive differentiation, and link the outputs to valuable sales and marketing collateral.
Assimilate information about competitor's technologies, product strategy, go-to- market strategy and messaging, and develop compelling competitive counter positioning and narrative.
Develop, own and maintain competitive sales enablement tools for sellers, including battlecards, playbooks and presentations.
Deliver training to Aruba sellers and channel partners on competitive differentiation on an ongoing basis.
Collaborate with key SMEs and Market Intelligence team to track, analyze, and share timely responses to competitive announcements and FUD.
5+ years experience in a similar role within the networking industry
Field experience highly desirable
Demonstrated ability to analyze competitor's products, strategy, and messaging, deposition competitors, and develop counter positioning
Ability to translate technical features into business value to differentiate Aruba
Demonstrated proficiency in developing enablement and training content for field and channel partners
Critical thinker with strong writing, communication, presentation development and delivery skills
Ability to navigate culture and politics across multiple functions
Highly collaborative, able to work across functional teams
Detail oriented, well organized, efficient with time management
Comfortable working with senior leadership
Executive presence and demeanor
About Aruba Networks, an HP company
Aruba Networks, an HP company, is a leading provider of next-generation network access solutions for the mobile enterprise. The company designs and delivers Mobility-Defined Networks that empower IT departments and #GenMobile, a new generation of tech-savvy users who rely on their mobile devices for every aspect of work and personal communication. To create a mobility experience that #GenMobile and IT can rely upon, Aruba Mobility-Defined Networks automate infrastructure-wide performance optimization and trigger security actions that used to require manual IT intervention. The results are dramatically improved productivity and lower operational costs.
Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.
Hewlett Packard Enterprise