We are looking for a Competitive Intelligence Analyst to join the competitive intelligence team and provide actionable intelligence about key competitors in a dynamic and highly competitive market.
This role will require both technical and marketing savvy as well as a good understanding of the software sales/buying process.
Main job responsibilities include:
Research: stay current on market and competitors and monitor the news/marketplace, on a daily basis. Undertake specific research projects, build areas of expertise and share knowledge with team members.
Competitive analysis: perform research and analysis on specific competitors: market presence, product offerings and capabilities, sales strategies and relevant dynamics. Gain a deep understanding of some of Alteryx's key competitors and build winning competitive strategies.
Content development: develop competitive briefs, product reviews, battle cards, enablement materials and presentations for different audiences (product teams, sales, pre-sales, marketing, executive team, partners) with the appropriate level of details.
Product management: keep up with product direction and product. Identify and communicate portfolio gaps and market observations on a regular basis.
Sales support: Assist sales in competitive situations by making recommendations on sales strategies and by highlighting the benefits of Alteryx vs competitive offerings. Participate in sales calls and on-site visits to help account executives close deals, if needed.
Global enablement: regularly deliver presentations - live or virtual - on market and competition, including new hire training.
Product marketing: experience bringing a product to market or being part of an organization that does
Comply with ethical standards in obtaining and disseminating data
Willingness to travel: 20% travel estimated
BA / BS Degree in Computer Science, Information Technology or equivalent
5+ years' experience in consulting, product marketing or product management in fast paced environments
Content development skills using Microsoft Office suite a critical requirement
Technical background but also strong business acumen
Ability to leverage research to develop competitive strategy and tactics
Excellent analytical skills. Must be comfortable seeking out and piecing together fragments of information, extrapolating, recognizing patterns and drawing conclusions from partial data
Excellent organizational skills with ability to efficiently multi-task
Excellent written and oral communication skills with ability to explain complex concepts both concisely and simply
Team player with a demonstrated ability to work with cross-functional teams and collaborate on deliverables
Nice to have:
Alteryx experience strongly preferred as well as expertise in least one of the following markets:
Business Intelligence & Analytics,
Competitive analysis experience not a pre-requisite but will be considered a strong plus