Community Relations Rep AL

JOB PURPOSE:

The primary function of this sales professional role is to develop early and appropriate referrals by creating and sustaining business partnerships with referral sources.

KEY RESPONSIBILITIES:

• Demonstrates of the principles of the sales process in a health care environment.

• Ability to manage assigned territory, conduct sales calls and presentations, and generate referrals by building long term business relationships and contacts.

• Ability to develop clinical knowledge base to support sales activities.

• Ability to identify and develop new referral sources.

• Develops, implements and evaluates quarterly and annual territory plans, strategies and actions to achieve negotiated goals.

• Build relationships with the Health Care Center staff teams to ensure the establishment of effective communication with referral sources and the staff teams.

• Performs other duties as required by supervisor.

• Analyze territory, establish sales goals, and write sales plan.

• Identify territory assumptions which may influence the achievement of sales goals.

• Identifies key referring physicians and personnel in hospitals, nursing homes, managed care operations and the community.

• Identifies and maintains existing relationships with competitive Health Care organizations, hospitals, nursing homes and physicians.

• Determines vulnerabilities of competitive relationships and set targets.

• Collaborates with facility Administrator & team in plan development and implementation; provides written plan of action.

• Develops specialty markets and plans of action.

• Monitor, evaluate and adjust the plan as needed. Evaluates performance against the plan.

• Completes and submits activity reports as requested by Administrator or Supervisor.

• Develops plan for accounts management with input from teams.

• Establishes objectives for each call and evaluates results.

• Implements strategies and actions which include effective sales calls, presentations, and use of collateral materials.

• Supports, assists and participates in promotional activities.

• Completes call reports.

• Documents and reports complaints and service related issues; resolves as appropriate.

MINIMUM EDUCATION REQUIRED:

High school diploma or equivalent

MINIMUM EXPERIENCE REQUIRED:

Five (5) years' experience in Healthcare Sales/Marketing, or any equivalent combination of experience and training which provides the required knowledge, skills, and abilities.

ADDITIONAL QUALIFICATIONS: (Preferred qualifications)

Bachelor's Degree in Healthcare, Marketing, Sales, Public Relations or related field preferred

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As an Equal Employment Opportunity employer, all qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, or veteran status.