Title: Community Outreach Representative
Location: St. Paul, MN
Status: Full-Time, Exempt
Full-Time Benefits: Medical, Dental, Vision, 401K, PTO and EST
The Community Outreach Representative will coordinate activities for community outreach and donor engagement, promotions, and event management. Maintain cooperative relationships with other departments and key external audiences.
Manage relationships and contracts with sports, media, entertainment, and other partners. Leverage internal and external relationships to help accomplish the wide-ranging goals of Innovative Blood Resources and the Marketing team.
Coordinate donor promotions and recognition
Develop, manage and execute promotions and recognition / incentives programs to recruit new donors/blood drive sponsors and effectively engage current donors/blood drive sponsors.
Collaborate with Marketing leadership, including the Marketing Manager and Assistant Manager of Creative Services, on campaign planning and community outreach, including promotional activities, advertising, media buys, social media, and other methods to leverage engagement of blood donors.
Ensure consistency in donor recognition activities, including managing the donor rewards programs.
Coordinate community partnerships to maintain and improve blood donor engagement
Develop, negotiate, and maintain relationships with community leaders, sports teams, media partners, blood drive champions, sponsors, and other organizations to raise visibility of local brands and support donor engagement.
Attend community and educational events (e.g., health fairs and Chamber meetings) to increase exposure in communities served by both divisions of IBR. Identify new opportunities for community partnerships and outreach initiatives.
Specifically in communities in which IBR operates donor centers (fixed sites), identify new opportunities to establish and maintain partnerships with civic organizers and continue to support and promote IBR involvement in existing activities to raise awareness of our presence in the community.
Donor Event Management
Collaborate with Marketing and Donor Services team members to coordinate donor recognition, collections and non-collection events, including high school workshops, sponsorship luncheons, health fairs, blood typing events, and event blood drives).
Develop and coordinate media relations activities in Minnesota and Nebraska. This includes fielding media inquiries and arranging for interviews with IBR experts and spokespersons; managing media contacts and engaging with reporters and editors across the divisions (i.e., all geographic markets).
Other duties as assigned
1.Formal academic preparation (or equivalent) to qualify for the position.
Bachelor's degree in Marketing, Communications, or related field.
2.Length and type of relevant experience required to qualify for the position.
4 years of experience and success in B2C marketing, community outreach, in a non-profit environment, preferably in blood banking.
3.Identify any licenses or certifications required for the position. (Be Specific)
Valid vehicle operator's license.
4.Note any other training which is desirable for the position.
Must consistently be able to professionally and constructively interact with the general public as well as community and civic leaders, managers, peers, et al. Must be self-motivated and able to initiate, manage and complete projects. Highly developed planning and organizational skills required.
We are proud to be an EEO/AA employer. We maintain a drug-free and smoke-free workplace and perform pre-employment substance abuse testing.
Memorial Blood Centers