Community Outreach / Marketing Manager - Kentucky Medicaid (Ps19367)

Anthem, Inc. Louisville , KY 40202

Posted 1 month ago

Your Talent. Our Vision. At Anthem, Inc., it's a powerful combination, and the foundation upon which we're creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health benefits companies and a Fortune Top 50 Company.

Preferred Location: This position will involve 3 - 4 days each week travelling throughout the state of Kentucky. When not in the field, we prefer that this associate work from the Louisville office.

The Community Relations Manager develops, implements & manages community outreach and retention strategies to achieve marketing and retention goals by focusing on member education, outreach and orientation. Primary duties may include, but are not limited to:

  • Engage members to mitigate disenrollment, resolve complex member issues, and assist in accessing correct care.

  • Create opportunities with events and presentations to reach and educate the community on company programs.

  • Establish and maintain relationships with community leaders, organizations, and churches and acts as resource for organizations interested in company programs.

  • Establish and maintain relationships and execute growth and retention strategies with providers within assigned territories.

  • Measure & track results through score carding and identify root causes that will enable assigned retention targets to be met within assigned area.

  • Deliver presentations, attends meetings, and distributes educational materials to member and non-members.

  • Meet and present to county and community officials.
  • Develop and manage area budget.


  • BA/BS degree in sociology, psychology, social work, public health, nursing or other related discipline, 5 years related experience, or any combination of education and experience, which would provide an equivalent background.

  • Exceptional networking & negotiations skills, and strong public speaking/presentation skill, and previous consumer marketing and/or grassroots/community outreach experience.

  • English/Spanish Bilingual preferred.

  • BA/BS preferred.

  • Valid Kentucky driver's license and access to a motor vehicle with valid motor vehicle insurance required.

  • Regular travel throughout Kentucky, Louisville and surrounding counties, days and occasional overnights

  • Knowledge and experience working with Medicaid member population a plus.
  • Experience using Salesforce software a plus

  • Non-profit experience preferred but not required.

  • Project planning experience / skillset strongly preferred.

  • Health insurance background preferred.

Anthem, Inc. is ranked as one of America's Most Admired Companies among health insurers by Fortune magazine and is a 2018 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at An Equal Opportunity Employer/Disability/Veteran.

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Community Outreach / Marketing Manager - Kentucky Medicaid (Ps19367)

Anthem, Inc.