Community Marketing Representative

Caresource Akron , OH 44301

Posted 11 months ago

Role and Responsibility:

  • Support the sales enrollment strategy in collaboration with management to ensure all membership goals are successfully achieved

  • Utilize a consultative sales approach to specified industries to promote CareSource Family of Products and differentiating factors to gain access to their employees for holistic education sessions for all products

  • Serve as a subject matter expert on CareSource's Medicaid, Health Insurance Marketplace, MyCare and Medicare Advantage lines of business

  • Contribute and support the development of educational and enrollment opportunities with community and government agencies, community housing, providers and health systems, community business associations, targeted industries and faith based organizations

  • Assist in community outreach strategies and programs with guidance to internal departments and staff while adhering to all applicable state and federal regulatory requirements

  • Collaborate cross functionally in the development of Sales & Marketing specific strategies for enhanced engagement including collaboration with Care Managers, High Risk Case Management, Care4U, Life Services and Health Partner teams

  • Conduct sales presentations, marketing activities and other informational events in accordance with current approved marketing guidelines and State/Federal regulations

  • Deliver educational staff presentations to targeted industries, hospitals, clinics, doctors' offices, public housing, faith based organizations, community organizations and government agencies

  • Strictly adhere to all State and Federal Marketing regulations

  • Perform all required training to successfully satisfy all State and Federal requirements

  • Monitor competition by gathering current market information on benefits, services, trends, changes, strategies/tactics, new products, etc.

  • Maintain professional and technical knowledge by attending educational workshops; training, reviewing professional publications; participating in industry Continuing Education Courses

  • Cross trained in all lines of CareSource products and benefits

  • Provide proactive, high-level relationship management and support with Key Agencies in order to access and drive new membership acquisition and member retention

  • Manage budget of sponsorship and Promotional items spend

  • Keep management informed by documenting detailed sales activity and records of all agency/organization contacts in the Customer Relationship Management tool ("CRM") and weekly reports

  • Drive new membership acquisition by managing lead generation and direct marketing outreach during AEP (Annual Enrollment Period)

  • Effectively coordinate activities with Communications/Marketing, Inside Sales/Member Services, Health Partners, Life Services and Care Management counterparts to ensure achievement of desired results

  • Develop and implement territory plan to achieve desired membership and retention goals

  • Participate in the negotiation, development and staff coordination of Community/Agency/Provider events

  • When necessary assist in enrollment activity for Medicare Advantage product

  • Regular travel to conduct member visits, provider visits and community based visits as needed to ensure effective administration of the program

  • Perform any other job related instructions, as requested


Education / Experience:

  • Associate's Degree in Marketing, Communications, Business Administration or related field, or equivalent years of relevant work experience, is required

  • Minimum of two (2) years of experience in Sales, Marketing or Account Management or Account Management or Community Outreach and/or Social Delivery is required

  • Medicare, Medicaid and/or Commercial Health Insurance experience is required

Required Competencies / Knowledge /

  • Proficient in Microsoft Suite, to include Word, PowerPoint and Excel

  • Excellent computer skills and ability to effectively use CRM system

  • Knowledge of managed care principles, marketing guidelines and market dynamics

  • Maintain marketing regulatory knowledge for compliance to State and Federal regulatory insurance guidelines and requirements

  • Proven self-starter; able to work independently and within a team environment to achieve sales goals

  • Effective listening and critical thinking skills

  • Strong problem solving skills with attention to detail & excellent follow-up

  • Excellent written and verbal communication skills

  • Excellent presentation skills and negotiation skills in both small and large group settings

  • Excellent organizational and time management skills

  • Ability to develop, prioritize and accomplish goals

  • Strong interpersonal skills and high level of professionalism

  • Demonstrated strategic thinking and planning skills

  • Excellent research and analytical skills

  • Proven experience of selling new products to existing customers

  • Excellent Time and territory management skills

  • Ability to lift up to 50lbs on occasion

Licensure / Certification:

  • Current, unrestricted State Insurance License in Accident and Health within state(s) of assigned territory is/are required

  • Applicable Certification as required within state(s) of assigned territory or ability to achieve certification(s) within 30 days of hire and annual recertification each year thereafter is required. If a Federally-Facilitated Marketplace (FFM) State, certification from the Health Insurance Marketplace is required.

  • To help protect our members and the communities we serve from acquiring communicable diseases, evidence of immunity to Influenza is required for this role. CareSource will provide the Influenza vaccination to require employees annually during Influenza season (October 1 March 31) as a condition of continued employment in this position. Employees hired during Influenza season will have forty five (45) days from their hire date to complete the required vaccination. Any exceptions to this requirement must be reviewed and approved by a member of the Employee Health team.

  • Current, unrestricted Driver's License in good standing is required Employment in this position is conditional pending successful clearance of a driver's license record check. If the driver's license record results are unacceptable, the offer will be withdrawn or, if you have started employment in this position, your employment in this position will be terminated

Working Conditions:

  • Mobile Worker: This is a mobile position, meaning that regular travel to different work locations is essential. Will be exposed to weather conditions typical of the location and may be required to stand and/or sit for long periods of time.

  • Reside in the same territory they are assigned to work in; exceptions may be considered, due to business need

  • May be required to travel greater than 50% of time to perform work duties. A valid driver's license, car, and insurance are necessary for work related travel

  • Required to use general office equipment, such as a telephone, photocopier, fax machine, and personal computer

  • Flexible hours, including evenings and/or weekends as needed to serve the needs of our members and may refer members to other CareSource resources

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Community Marketing Representative