Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health and hospice services thereby increasing the number of clients served by the agency/market. Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. Works with the Director of Business Development to establish marketing techniques.
Employs marketing and promotional initiatives to achieve budgetary volume projections. Establishes and maintains positive working relationships with current and potential referral and payer sources. Builds and monitors community, customer, and payer and patient perceptions of Seaport Home Health and Hospice as a high quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs. Maintains comprehensive working knowledge of Seaport Home Health and Hospice markets including government agencies, major payer groups, key referral sources, and competitor's market positioning. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Seaport Home Health and Hospice Monitors and reports cost effectiveness of marketing efforts.
Seaport Home Health & Hospice is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.
The employer for this position is stated in the job posting. Ensign Services, Inc. provides recruiting services for operations in the skilled nursing, assisted living, home health and hospice industries.
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