Community Engagement Manager

Community Engagement Manager

Department: Marketing

Employment Type: Full Time

Location: Denver, CO

Reporting To: Kristine Plemmons

Compensation: $80,000 - $95,000 / year

Description

Propeller is on a mission to take the guesswork out of moving dirt - reducing wasted fuel, time, and money. We do this through the power of maps.

Our customers use Propeller's integrated hardware and software products to capture accurate 3D versions of their worksites using drones. With over 50,000 worksites worldwide using Propeller's smart survey technology, we empower project teams to map, measure, and manage site activity.

Propeller empowers everyone to approach, own, and solve problems creatively. We're data nerds who care about impact, honesty, and each other. We take pride in being a great place to work and are proud to be recognized as a Fast Company and BuiltIn Best Place to Work. You can learn more about us on Glassdoor.

Your Mission

We are seeking a Customer Advocacy Manager/ Community Engagement Manager who will play a pivotal role in building and nurturing a customer community program. The goal of this program will be to facilitate the coming together of Propeller customers and like-minded individuals from the industry to share their experience, network with other key stakeholders, discuss industry problems and brainstorm solutions. Although we hope that a community will expand Propeller usage, the main goal of this role is not revenue generation. Instead, it will be focused on facilitating a program that informs the development of Propeller products and services to support the industry it serves.

To support this goal, the main responsibility of this role will be to create a community, build a following/grow membership, organize events and meetups for members and facilitate a connected group of Propeller users to share their industry experiences.

What's our team all about? Learn more here.

Responsibilities

Customer Experience Strategy + Community Development

• Develop and implement a comprehensive customer experience strategy aligned with Propeller's vision and values (working closely with the customer success organization)

• Develop, manage and execute Propeller's customer advocacy program(s) by creating and implementing communities that deliver customer advocacy activities including customer storytelling, customer references, maintenance of customer website content and internal customer win stories

• Create a program as well as platform or space - (virtual or in-person) to facilitate the coming together of members to share tips, best practices and solution solving (CAB, User Groups, etc)

• Act as liaison between Propeller and the communit(ies), facilitating open communication and collaboration

• Organize workshops, seminars and education programs to empower community members

Advocacy Content Creation

• Working with the copywriter, leverage the powerful voice of customers to create compelling success stories, testimonials and case studies

• Working with Brand Lead/Copywriter and Director of Demand Generation, create brand awareness campaigns facilitating customers telling their Propeller story in their own words

• Facilitate content creation that would enable a Propeller Certification Program

• Manage the customer reference repository, a social proof library, available customer speakers and other potential activities to make outreach and interactions more efficient

User Conference and Community Events

• Host or facilitate events or meetups (whether virtual or in person) that can strengthen the bonds among community members. (Educational, networking or purely social)

• Working with VP of Marketing, create the first annual user conference for Propeller users

• Create and facilitate a discussion forum (virtually or in-person) that provides resources and opportunities for users to learn and collaborate

Your Skills

• Bachelor's degree in marketing, business, or a related field and/or equivalent work experience

• Excellent relationship-building skills with the ability to engage and create communities around industry topics

• Customer-centric mindset with a deep understanding of customer needs, preferences, and pain points. You should be genuinely committed to delivering what a customer needs, even if it's not directly tied to revenue

• Ability to work effectively in a fast-paced, deadline-driven, and KPI-measured environment

Benefits

• Fully paid employee United Platinum PPO medical, dental, and vision coverage

• 20 day paid vacation time per year with no accrual or carryover cap

• Employee share options

• Professional development budget and leave

• The opportunity to take part in our mentorship program

• Monthly telephone and/or internet allowance

• Paid primary & secondary parental leave policies

• Hybrid work arrangements and WFH equipment provided

The salary range offered for this role is $80,000.00-$95,000.00. This range is tied to the market for this job in Colorado. Any salary offer extended will be based on skills, knowledge and experience.