Community Coordinator - Board Games

SUMMARY:Overview of the position.

The Upper Deck Board Games Community Coordinator will be responsible for growth and expansion of the Upper Deck board game releases in the market. They will be responsible for communicating with gamers on a daily basis via all social channels and over the phone. They will handle planning and executing programs to increase sales for these releases, creating approved digital content to promote these products, improve customer loyalty, increase brand awareness, execute marketing programs with all levels of customers and assist in finding new collectors and fans across the world to enjoy these products. Their main focus will be to promote the Legendary, Vs. System 2PCG, and Neopets Battledome Trading Card game brands, but they will also run point on all other existing and future game brands and licenses. They will also lend help to assist with Upper Deck properties like entertainment branded accessories.

ESSENTIAL DUTIES AND RESPONSIBILITIES Thefollowing statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.

• Works closely with the product coordinators and brand managers to create meaningful content and excitement around new releases through e-mail, news posts, blog stories and a variety of social media platforms.

• Work with Upper Deck's Marketing Manager to update and maintain banners and product content on Upper Deck's website, and providecontent and graphics for relevant, campaigns.

• Develop relationships with Upper Deck distributors and their sales staff to promote and encourage sales of Upper Deck board games.

• Develop relationships with the Upper Deck Brand and Legal teams to get all creative assets reviewed and approved before deployment.

• Work to develop a list of influencers who can assist with marketing efforts on releases.

• Develops relationships with key media, bloggers and celebrities to best tell the story of Upper Deck board games.

• Assists with mass media, print, events and public relations campaigns related to Upper Deck board games.

• Assists with strategy and execution of campaigns to promote Upper Deck board games at conventions, and events, especially virtual events given current market conditions

• Works with existing customers who purchase through hobby shops on loyalty programs for this customer base as well as ways to gather data from them to find look-a-like customers.

• Work with the hobby sales team on campaigns to encourage trading cards shops to carry and promote all of Upper Deck's board game releases.

• Create a content calendar for social media promotions for Upper Deck board games around key events and hashtag holidays as needed.

• Run point on all social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, YouTube, Pinterest, Twitch) answering inquiries, engaging with fans and posting new approved content.

• Record and edit videos for Upper Deck board games that go through the approval process and are disseminated to our worldwide audience using a variety of platforms

• Provide approved images and descriptions for the e-commerce team to make sure products are posted on Upperdeckstore.com.

• Create compelling online events using live stream opportunities, podcasts, approved videos and other media.

• Assist with play testing on new games so the representative can speak with confidence on these products.

• Develop promotional materials, which include marketing print and direct mail materials.

• Keeps abreast of trading card, memorabilia, entertainment and gaming market.

• Partners with appropriate team members to ensure timely development of all programs.

• Communicates customer care concerns to the appropriate staff so they can follow up and assist.

INTERACTION

This position will interact closely with the board game coordinators, gaming product managers, brand managers e-Pack team and customer care team along with related Company staff members and external parties. Will be heavily involved in play testing for new games.

SUPERVISORY RESPONSIBILITIES

N/A

EDUCATION/YEARS EXPERIENCE

• Bachelor's Degree with an emphasis in Marketing, Advertising, Public Relations, Journalism or equivalent experience.

• 2+ years of related marketing and/or social media experience.

• Experience with trading card games, collectibles and digital platforms is preferred.

• Excellent written and communications skills.

• Experience with video creation and editing a plus.

KNOWLEDGE, SKILLS AND ABILITIES

• Expert knowledge in all relevant social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat, TikTok etc.

• Experience with WordPress Blog publishing.

• Proven ability to create customized and compelling marketing content.

• Excellent oral and written communication skills.

• Strong understanding of the board gaming market and in particular, board and trading card games.

• Proven ability to deliver objectives within budgetary boundaries.

• Exceptional organizational skills with the ability to handle multiple, high priority projects with a keen attention to detail.

• Superior interpersonal, negotiating, consulting, analytical and problem solving abilities.

• Professional demeanor; team player orientation. Ability to interface with internal and external parties at all levels.

• Ability to perform duties under minimal supervision while exercising discretion and independent judgment.

• Hands on, energetic and motivated self-starter.

• Ability to travel on behalf of the Upper Deck.

• Proficiency in the following software or systems: MS Office, PowerPoint, PhotoShop, iMovie (or similar video editing platform)

Other details

• Pay Type Hourly

• Min Hiring Rate $23.00

• Max Hiring Rate $25.00

Apply Now

• Carlsbad, 5830 El Camino Real, Carlsbad, California, United States of America