Communications/Media Specialist

Position Type:

Technology

Date Posted:

1/25/2024

Location:

Hackensack School District

Date Available:

02/22/2024

Closing Date:

Until Filled

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Media Communications Specialist

HACKENSACK PUBLIC SCHOOLS

2023 - 2024 SCHOOL YEAR

Description:

The Media Communication Specialist (MCS) leads strategic communications and marketing initiatives that foster the school's vision and mission. The MCS oversees both internal and external messaging for critical school communication and is responsible for the development and implementation of a comprehensive and dynamic communications, marketing, and public relations strategy for the school that supports the strategic plan, academic, admission, and fundraising objectives. The CMS must possess excellent community relations skills and be able to speak professionally and tactfully to external agencies as necessary.

Job Summary:

Communications & Public Relations:

1.Develop school-wide communication plans and processes for effective and proactive communication for all school constituents.

2.Understand the dynamics of the school community, executive leadership team, staff, and Board of Education.

3.Assist with the development and editing of high-priority correspondence for the Head of School, leadership team, or staff when messages will be sent to a majority of current parents and/or prospective families or the general public. Special attention to be paid to voice and tone.

4.Create and maintain an integrated school-wide communications calendar to manage communicate effectively and proactively with all school constituents to identify and develop newsworthy content

5.Oversee website and electronic communication templates, including preparing and editing for distribution.

6.Serve as primary contact for media personnel; manage all public relations activity.

Marketing and Branding:

1.Maximize public awareness of the districts mission through a single, clear voice that establishes brand identity.

2.Identify strategies for building and enhancing the school's reputation in the community, including external partners and other private and public schools.

3.Develop and implement a successful Marketing and Communications plan that focuses on core themes delivered through face-to-face, online and social networking channels.

4.Connect with various constituencies to support overall communications objectives.

5.Set priorities and strategies for communications, marketing, and events planning; collaborate with staff and volunteers on implementation, and ensure deadlines are met with quality, consistency, and accuracy.

6.Establish a system for tracking and reporting on key communications metrics.

Qualifications:

1.Hold a Master's Degree in Communications/Marketing or higher from an accredited college or university.

2.Have at least five (3-5) years of successful experience as a Communications Director.

3.Demonstrate excellent leadership and organizational skills and the ability to motivate people.

4.Demonstrate integrity and good moral character and initiative.

5.Demonstrate aptitude and competence for assigned responsibilities.

6.Provide proof of U.S. citizenship or legal resident alien status and required criminal background check.

7.Provide evidence that health is adequate to fulfill the job functions and responsibilities with reasonable accommodation pursuant to 42 U.S.C. 12101 and in accordance with N.J.A.C. 6:3-4A.4.

Working Conditions: District Wide

Salary: Negotiable

Application Procedure: Apply online via Frontline/AppliTrack

Selection Procedure: Applications will be reviewed and a recommendation made to the Superintendent of Schools for Board approval.