Communications Strategy Director

DDB San Francisco , CA 94118

Posted 2 months ago

DDB SF is the western-most outpost of DDB's global network. We like to think we embody the entrepreneurial, experimental and techy ethos of San Francisco, couched in the tradition and recognition that comes with the DDB name. Our clients reflect that: Energy Upgrade California, Norton, HiRoad and VMWare.

At DDB, we believe Creativity Is The Most Powerful Force In Business. Our job put simply is to help our clients make intuitive leaps they couldn't make alone that help them grow beyond their wildest dreams.

The person we are on the hunt for will lead all strategic efforts (creative strategy, media briefs, communications strategy, etc.) on one of our larger accounts in addition to Communications Strategy across the office. They will bring a balance of strategic rigor and direction to campaign architecture, media implementation and push for entertaining and innovative executionsof creative platforms (e.g. Snicker's You're Not You When You're Hungry or RedbullGives You Wings).

RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO

  • Leads the development of communication strategies and creative briefs (with the help of a Senior Creative Strategist and the support of the Head of Strategy).

  • Architects communications strategy, campaign tasks, and channel specific initiatives and measurement planning with the intent to drive behavior change.

  • Leads Client, agency ecosystem partners, media properties, and others in development of comms initiatives that drive a successful campaign.

  • Ensures that multi-disciplinary team works to identify consumer behaviors, leverage media trends and new media capabilities, pushing for fame and category innovation.

  • Organizes and oversees campaign measurement and co-leads (with Digital Director/Growth Marketer) implementation of test, learn and optimization processes for campaign effectiveness, including monthly and quarterly measurement reporting.

  • Inspires internal teams, clients and external teams in how strategic communications can be used to bring ideas to life. Ensuring that the client and creative team have a sophisticated understanding of how comms and media work together to drive campaign success.

  • Manages client relationships and proactively develops future campaign initiatives/thinking.

  • Maintains a relationship with all teams working across the client's business.

  • Participates and even co-leads new business pitches, with Head of Strategy.

  • Passionate about reversing the effects of climate change and using marketing powers for good, helping to extend our creative platform and campaign across media channels with the intent to change behavior and embed our creative platforms into culture.

  • Works closely with creative teams to inspire creative campaign development that reaches from every corner of California, from the coasts to the inland areas (for EUC).

  • Manages Senior Strategist and Social Community Manager unleashing the hidden potential in others and helping to unlock new skills and team growth.

EXPERIENCE

  • 6-8 years of integrated media-related or creatively driven agency experience.

  • A proven track record of implementing holistic communications planning strategies across channels that brings a big idea and creative platform to life.

  • Demonstrated examples of implementation of key consumer insights into the formulation of big ideas and communications strategy, across all disciplines.

  • Experience with the integration of creative, media, PR and in store disciplines toward a singular strategic communications approach.

  • Track record of successful and productive relationship management with agency partners.

  • Senior client relationship management experience.

  • Ability to manage a matrixed organization.

  • Strong aptitude for problem solving.

  • Risk taker who is open to change and has a knack for developing unconventional ideas, original opinions and insights.

  • Highly organized individual who can prioritize, meet deadlines, improve processes, and manage time effectively.

  • Has a level of professional knowledge and capability necessary to do the job, has motivation to continue learning and sharing knowledge.

  • Passionate about integrated marketing. Inspires and influences others, have negotiating skills, team leadership, courage, accessibility and integrity.

  • Committed to both company and self improvement.

  • Excellent oral and written communication skills.

  • Passionate, persistent and fun to be with.

  • Confident and tenacious individual who strives for success in reaching goals.

EXPERTISE

  • Thorough knowledge of the principles of advertising, integrated marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, analytics.

  • Thorough knowledge of the dynamics of channels. How each media element performs alone, how they perform together and how they are constantly changing.

  • A passion for culture, trends and motivations in consumer behavior.

  • A strong understanding of the clients' industries and environments within which they operate.

  • Organization is focused on integration a history of executing against similar mandates is needed.

  • Digitally and socially sophisticated and embraces video centric thinking in media. Able to operate w/ ease across channels.

  • Resilience, enterprise, smart thinking & an innovative outlook are important personal characteristics that will make a difference.

DDB is an equal opportunity employer (EOE). We strongly support diversity in the workforce.


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Communications Strategy Director

DDB