Arkansas Department Of Education Siloam Springs , AR 72761
Posted 2 weeks ago
Job Title Communications & Public Relations Coordinator
Qualifications Successful candidates must have outstanding verbal and written
communication skills, a demonstrated experience in publication writing and editing, ability to produce video products for social media and websites, and an ability to communicate effectively with a wide variety of people through multiple modalities and platforms. A degree in communications, marketing, public relations, journalism, or a closely related field along with relevant work experience is preferred. Two or more years of website/social media management experience is preferred.
Contract 240 days, District Salary Schedule
Evaluator Superintendent
Job Goal
The Communications & Public Relations Coordinator for the Siloam Springs School District will be responsible for planning, developing, and managing strategies for proactive and positive public relations that inform, connect, and engage students, staff, parents, and community members.
Specific Job Duties/Requirements:
Promote positive communications with employees, media, the community, and the School Board regarding issues that impact the district
Create systems and protocols for identifying, capturing, and sharing stories from across the district highlighting accomplishments, opportunities, goals, policies, activities, and events
Coordinate continuity for the district's branding and messaging
Manage and coordinate the district's use of social media
Manage and coordinate the district's website
Assist with development, implementation, and analysis of customer opinion surveys and other means of gathering public feedback
Develop relationships with local print, radio, and television on behalf of the district
Coordinate recognition events for staff and students
Work with district leadership to organize and prepare for media events: write, edit, and disseminate news releases, public announcements, talking points
Serve as the primary media contact for the district
Assist in planning, advertising, promoting, and managing district events
Produce high quality, compelling news, and special interest communications for internal and external audiences
Supervise digital communications and oversee/manage the district and building websites
Ensure district communications portray key messages in alignment with the district's mission, vision, and values and that they are shared/accessible across multiple platforms
Develop and make presentations about district initiatives and accomplishments to a variety of audiences
Manage media relations and communications in crisis situations, in conjunction with the Superintendent
Attend School Board meetings and occasional community meetings, conferences, and workshops related to general school administration to enhance the public relations image of the district
Establish and manage a communications budget, ensuring programs are effective and efficient
Develop proficiency in the latest communication technologies appropriate to the job
Maintain availability during off hours for coordinating communications in special situations
Coordinate photography and videography at the district level for special events
Additional duties and responsibilities as assigned
Knowledge, Skills, and Abilities
Outgoing, proactive personality with polished, professional image
Excellent verbal and written communication skills
Excellent organizational skills
Ability to motivate others
Ability to complete a project from inception to completion with minimal supervision or direction
Ability to design, prepare, edit, publish printed newsletters, e-newsletters, memos, blogs, or other social network communications
Skill in Adobe or similar software is preferred
Ability to effectively present information on a one-to-one basis, to small and large groups of staff or community, the general public, and the School Board
Proficiency in Microsoft Office applications and the Google Suite of products
Knowledge of and skill with website creation and maintenance
District will provide professional leave and travel reimbursements to attend professional meetings and training as approved by the Superintendent.
Arkansas Department Of Education