Communications Marketing Associate

Job Description

Responsible for developing and executing direct consumer marketing emails and SMS programs to include promotions, triggers, segmentation, revenue, and LTV while developing a sustainable growth model across Fortune Brands. This role will include growth strategy, planning, execution, analysis, reporting, and optimization. As a communications manager, you will be responsible for engaging our target audience, driving conversions, and maximizing customer retention. You will collaborate closely with cross-functional teams, including content creators, designers, and data analysts, to deliver compelling marketing promotional campaigns that align with the overall brand marketing strategy.

What You'll Do

• Drive the communication marketing strategy and execution of campaigns.

• Create briefs to communicate to digital creative teams to design content and communication templates, develop images, content, promos, social posts and landing pages for email marketing campaigns.

• Partners with SMS/MMS vendor to design SMS/mms and communication templates, develop content, promos, and landing pages for SMS/mms marketing campaigns. Develop quality, full lifecycle programs that are relevant and appealing to target audience.

• Develop and analyze key marketing metrics to ensure campaigns meet revenue and acquisition cost goals.

• Formulate and execute end-to-end campaign plans to optimize key traffic and revenue metrics including open rates, CTR, engagement, and conversion.

• Facilitates cross-functional collaboration with Creative Director, Website Content Manager/Agency, Social Media team, CRM manager, and Channel Segmentation to align efforts and promotional calendar, including new product launches and product-focused content.

• Continuously optimize mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message content, images, offers, mailing frequency, segments, etc.

• Collaborate closely with the Brand, Digital Marketing for direction and execution, Guidance on Analytical needs, IT, Customer Service for any consumer impacts, Channel alignment on promotion and pricing, and Creative departments.

• Key contributor in helping drive best practices and knowledge sharing across the teams