As the Communications Manager in Category, Design, Product & Merchandising Analytics (CDPMA), you will drive the communications strategy, content and delivery to maximize internal and external stakeholder engagement and awareness. This role is key to driving the narrative of analytics within CDPM and well connected to the overarching Nike Analytics storyline.
The successful candidate for this role is digital savvy, a storyteller, knows how to engage audiences, loves to write - and writes well, obsesses the details, is agile and has a desire to contribute to a wide variety of communications work, including communications strategy/execution, editorial calendar and engaging with other Nike Communication teams.
This role will partner with leadership and teams to develop and implement a communications plan to support the CDPMA teams. Additionally, the Communications Manager will drive integrated narrative and story-telling, will support and elevate the voice of our initiatives, and work with our key internal business partners on communications opportunities.
Essential Job Functions
Assesses audiences to establish appropriate communication channels and develops content to meet different communication needs, clearly articulating "why it matters"
Develops messaging and communications that are tailored to the audience and written in simple to understand, relatable, and authentic way.
Owns, drives and creates editorial calendar and content for CDPMA
Measures effectiveness and innovates Solicits feedback and listens to stakeholders to evaluate the communications landscape to generate user-centric updates or new approaches for enhancing communications and culture.
Develops and deploys methods for ongoing measurement of communications effectiveness and impact. Uses data and other learnings to propose, test and establish new communications channels, content and tools that support stakeholder needs and organizational goals.
Continuously challenges the messaging and channels to keep content fresh.
Acts as advisor and subject matter expert to Senior Leaders on appropriate channels and content.
Serves as a liaison with other communications teams at Nike, including proactively representing the global or business point-of-view when appropriate