Communications Manager And Strategist For Poso

Job Title Communications Manager and Strategist for POSO Position Number 929941 Vacancy Open to All Candidates Department CHH News and Communications Department Homepage https://university-communications.ecu.edu/ Advertising Department NEWS AND COMMUNICATIONS Division Chancellor Classification Title Specialist Working Title Communications Manager and Strategist for POSO Number of Vacancies 1 Full Time Equivalent (FTE) 1.0 Full Time or Part Time Full Time Anticipated Recruitment Range. Salary offered may be outside of this range as impacted by budget, UNC salary administration, and/or candidate qualifications. $63,233 - $74,969 Position Location (City) Greenville Position Type Non-Faculty Job Category Non-Faculty Staff Professional Organizational Unit Overview

University Communication (UC) translates ECU's message into strategic and compelling communication and campaigns through the university web site, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.

Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums. UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.

Job Duties

The Communications Manager and Strategist will work on behalf of the Department for People Operations, Success, and Opportunity (POSO) to develop and implement internal and external communication strategies to reach faculty, staff, students, and prospective employees. ECU is committed to workforce success and a culture of care, belonging and opportunity for all.

Reporting directly to the ECU Chief Communications Officer/Director of University Communications with a dotted line to the Senior Associate Vice Chancellor and Chief People Officer, the Communications Manager and Strategist will play a key role in enhancing engagement with the university community.

40% COMMUNICATION STRATEGIC PLANNING AND EXECUTION

Develop, design, and execute strategic communications initiatives that will engage university constituents broadly; increase understanding about the Department's priorities, programs, and initiatives; and advance the university's approach to employee well-being and success and a People first mindset.

Develop and implement communication strategies and programs that inspire and increase knowledge of the Department's vision, goals/KPIs, and key initiatives and promote a positive, informed, connected, and thriving workforce.

Develop creative campaigns to increase awareness and understanding of certain tools, processes, and programs, as well as increase employee engagement.

Manage an overall rebrand to the new Department for People Operations, Success, and Opportunity in close collaboration with Departmental Leadership.

Research, create, and implement compelling content to attract qualified talent at all levels of the university and convey ECU's employee value proposition.

Establish metrics and key performance indicators (KPIs) to evaluate the effectiveness of the Department's communication initiatives.

Conduct regular assessments and analyze feedback and engagement to continuously improve communications strategies and tactics.

40% COMMUNICATIONS DEVELOPMENT/DELIVERY

Create or oversee development of specific deliverables designed to educate the university community about the various tools, resources and programs ECU provides.

Partner with the ECU Chief Communications Officer/Director of University Communications on key initiatives and develop an integrated communications plan, including drafting key messaging, communications, presentations, FAQs, and other materials to ensure effective, branded, and well-executed communications.

Write and edit various messages and communications that enhance and support the Department's development of organizational change initiatives.

Prepare, develop, implement, and execute a comprehensive internal change management communications program to share key messages and increase awareness about new developments for the university community.

Work with various subject matter experts to strategically plan and develop required communications for varied audiences; these include communications for projects, initiatives, and campaigns as well as other Department-provided services.

Create, write and edit engaging and informative written materials, including emails, presentations, newsletters, and annual reports, to effectively communicate important updates, programs, policies, and initiatives.

Work collaboratively with university photographers, videographers and graphic designers to create quality content such as visual and multimedia communications materials, videos and other materials.

Review existing and develop new engagement tactics to deliver impactful messaging to managers and employees, leveraging all relevant channels (e.g., email, print, videos, web).

Oversee various communication channels, such as email distribution lists, social media platforms, and website content to ensure timely and effective delivery of messages.

20% COLLABORATIVE COMMUNICATIONS PLANNING

Develop and maintain a comprehensive annual communications calendar for all Departmental communications.

Manage the communications review and approval process, including ECU's branding requirements and guidelines, in collaboration with the ECU Chief Communications Officer/Director of University Communications and other University Communications colleagues.

Stay up to date with industry trends and best practices in internal communication, proactively share best practices, and propose new ideas and initiatives to enhance employee engagement and communication.

Act as a brand ambassador for the Department, ensuring all communication materials are aligned with the Department's vision and goals; ensure consistency of all messaging and branding.

Contingent upon availability of funds.

Minimum Education/Experience

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

License or Certification Required by Statute or Regulation

none

Preferred Experience, Skills, Training/Education

• Master's degree in marketing, English/journalism, or a related communications field preferred.

• 3 years of marketing, communications, media or public relations experience preferred.

• Knowledge of Windows and Mac operating systems, HTML, Microsoft Office, Adobe Photoshop.

• Ability to work effectively with multiple individuals and manage several projects at once.

• Proficiency in creating communications strategies and campaigns reflective of our commitment to an "inclusive environment that welcomes a broad representation of persons and perspectives" (ECU Strategic Plan)

• Proficiency in the use of a variety of mediums and communication tools to reach a diverse university community at all levels.

• Excellent interpersonal and collaborative skills

• Solid research and writing skills and a proven ability to concisely and logically convey information.

• Ability to manage multiple tasks simultaneously, meet tight deadlines, and work under pressure.

• Ability to produce clear, concise, well-designed communications.

• Possess strong attention to detail, delivering high-quality work on time and according to expectations.

• Problem solver with a proactive nature.

• Ability to handle sensitive situations and confidential information with discretion.

• Excellent grammar, punctuation, and proofreading abilities.

Special Instructions to Applicant

East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information, online.

Applicants must be currently authorized to work in the United States on a full-time basis.

Additional Instructions to Applicant

In order to be considered for this position, applicants must complete a candidate profile online via the PeopleAdmin system and submit any requested documents. Additionally, applicants that possess the preferred education and experience must also possess the minimum education/experience, if applicable.

Job Open Date 07/01/2024 Open Until Filled Yes Job Close Date - Positions will be posted until 11:59 p.m. EST on this date. If no closing date is indicated, the position may close at any time after the initial screening date. Initial Screening Begins 07/16/2024 Rank Level Quick Link for Direct Access to Posting https://ecu.peopleadmin.com/postings/72238 AA/EOE

East Carolina University is an equal opportunity and affirmative action employer and seeks to create an environment that fosters the recruitment and retention of a more diverse student body, faculty, staff and administration. We encourage qualified applicants from women, minorities, veterans, individuals with a disability, and historically underrepresented groups. All qualified applicants will receive consideration for employment without regard to their race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, or veteran status.

Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the Department of Human Resources at (252) 737-1018 (Voice/TTY) or ADA-Coordinator@ecu.edu.

Eligibility for Employment

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

Office of Human Resources Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to employment@ecu.edu. Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.