Communications Coordinator

Communications Coordinator

Organizational Unit: District

Reports to: Superintendent

Work Year: 12 months

General Job Description:

Under the direct supervision of the Superintendent and in coordination with the administrative team, the Communications Coordinator develops and proactively coordinates a cohesive communication and public relations plan for the district.

Essential Functions

• Communications Coordination:

• Serves as an administrative team member, coordinating a cohesive communications plan for the district in collaboration with the district office administrative team, engaging in proactive and strategic planning for communications and branding.

• Serves as the spokesperson for the school district for all inquiries. Coordinates and provides crisis communications as needed.

• Serves as a liaison between the district and local media outlets to facilitate coverage of noteworthy events and achievements.

• Drafts press releases, newsletters, and other communication materials to inform stakeholders about school activities. This includes internal, parent, and external communications.

• Designs strategic communication campaigns for issues important to the community.

• Media Production:

• Creates engaging multimedia content, including videos, podcasts, and visual materials, to highlight school events, achievements, and educational initiatives.

• Collaborates with teachers, students, and staff to capture and showcase the diverse activities and talents within the school community.

• Social Media Management:

• Manages and updates the school's social media accounts to promote events, share important announcements, and showcase student accomplishments.

• Monitors social media trends and incorporates innovative strategies to enhance the school's online presence.

• Website Maintenance:

• Maintains and updates the school website with current and relevant information, ensuring a user-friendly interface for parents, students, and the community.

• Works collaboratively with school administrators to develop and implement improvements to the website.

• Event Promotion:

• Develops promotional materials for the district and schools, including posters, flyers, and digital content.

• Assists in coordinating and executing special events, ensuring effective communication before, during, and after the events.

• Photography and Graphic Design:

• Captures high-quality photographs during school events and activities.

• Creates visually appealing graphics for various communication channels, maintaining a cohesive and professional visual identity.

• Performs other related duties as may be necessary and assigned by the superintendent.

Job Requirements: Minimum Qualifications

Knowledge, Skills, and Personal Attributes:

Knowledge

• Must have proficient knowledge in the following areas:

• Proven experience in media production, social media management, and communications is required. Experience within an educational environment is preferred.

• Prior experience in desktop publishing, word processing, editing, reporting, use of electronic communication software (Email and web), and database software preferred.

• Any equivalent combination of experience and education will be considered.

• Proficiency in graphic design software and multimedia editing tools.

• Familiarity with educational environments and a passion for promoting positive school culture.

Skills

• Must demonstrate the following skills:

• Demonstrates excellent interpersonal, organizational, verbal, and written communication skills.

• Demonstrates leadership skills and a high degree of independence and initiative.

• Demonstrates the ability to meet deadlines.

• Demonstrates the ability to work as a member of a team.

• Demonstrates the ability to maintain confidentiality.

• Ability to work collaboratively with diverse stakeholders.

Abilities- Must maintain strict confidentiality in performing the duties of the Communications Coordinator. In addition, the following attributes must be demonstrated:

• Be honest and trustworthy.

• Be respectful.

• Possess cultural awareness and sensitivity.

• Be flexible and able to anticipate the needs of the district.

• Demonstrate sound work ethics.

Work Environment

The usual and customary methods of performing the job functions require the following physical demands: occasional lifting, carrying, pushing, and/or pulling, frequent stooping, kneeling, crouching, and/or crawling, and significant fine finger dexterity. Generally, the job requires 80% sitting, 10% walking, and 10% standing. This job is performed in a generally clean and healthy environment.

Experience: Proven experience in communication, media production, and social media management is required. Experience within an educational environment is preferred.

Education: Bachelor's degree from an accredited university is required. A major in Journalism, Communications, or English is preferred.

Clearances: Criminal Background Clearance & Pre-Employment Medical Clearance

FLSA Status: Exempt

Salary Range: $90,000-100,000