Communications Associate Manager

Pepsico Purchase , NY 10577

Posted 1 week ago

Job Description:

The Digital Communications Associate Manager, Content Performance Optimization will lead the data and analytics for PepsiCo's Corporate Digital Content team. PepsiCo has identified a strong need for "full-circle" analytics to help drive content strategy and investments, both from a proactive and reactive insights perspective. The content analytics lead uses various social/digital listening technologies and reporting tools to identify opportunities for content creation and optimization, targeting and channel selection across paid, owned and earned media channels. This person must be a social/digital expert and have extensive experience with digital media analytics and technology.

Responsibilities include:

  • Compiling and sharing data-driven insights to proactively inform content creation

  • Social listening around key topics of interest to understand the current digital landscape

  • Paid media amplification & distribution recommendations/execution

  • Generating audience insights and strategic targeting recommendations

  • Content performance reporting (paid and organic) and website reporting

  • Managing agencies, budgets and multiple work streams

Qualifications/Requirements

Must have experience with:

  • Analytical thinking and insight mining (ability to distill complex data into clear and meaningful recommendations)

  • Social listening platforms

  • Digital channel performance data management and reporting design

  • Paid media

  • Strategy and planning

Necessary attributes:

  • Minimum 5+ years of relevant experience

  • Bachelors degree preferred

  • Top-notch analytical skills, but also creativity (art and science!)

  • Excellent organizational, project management and problem solving skills

  • Excellent written and oral communication skills

  • Collaborative approach and positive attitude

  • Attention to detail

  • Digital thought leadership

NOTE: PepsiCo provides direct transportation from New York City (both east and west sides of Manhattan) to the company's White Plains and Purchase campus for a fee.


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Pepsico