Communications and Digital marketing Specialist - CONSULTANT
IDB Invest, the private sector arm of the Inter-American Development Bank (IDB) Group, is a multilateral development bank committed to supporting Latin America and Caribbean businesses. It finances sustainable enterprises and projects to achieve financial results that maximize economic, social and environmental development for the region. With a current portfolio of $11.2 billion under management and 330 clients in 23 countries, IDB Invest works across sectors to provide innovative financial and non-financial solutions that meet the evolving demands of its clients.
At IDB Invest, the Communications Team is mandated to manage a cohesive multistakeholder communication strategy that enhances IDB Invest capacity to fulfill its mandate. The team supports its leadership to define the mission and effectively communicate with prospective clients, investors, and stakeholders. Core to the team success is building brand awareness, enhancing market recognition, leveraging knowledge and facilitating partnerships to position IDB Invest as the partner of choice for the private sector in Latin America and the Caribbean.
IDB Invest is interested in contracting the services of a Communications and Digital Marketing Specialist to join IDB Invest Communications Team in the design and execution of corporate communication activities. The Communications and Digital Marketing Specialist will manage IDB Invest's website and will be responsible for producing and curating content central to both digital marketing and corporate communication activities.
He/She will be responsible for designing, implementing and evaluating a broad range of communication and digital marketing solutions that help promote IDB Invest brand. This includes promoting knowledge products, thought leadership activities and events. Candidates should have exceptional copywriting skills in both, English and Spanish. Experience in corporate communications, digital marketing and account management are required.
The ideal candidate will have a proven track record of success developing engaging content, geared to corporate communication and marketing activities and has a solid understanding of data analytics.
He/she values innovation and knowledge and cares about people's lives, social and environmental issues, and want to use communication to make a difference in the development of Latin America and the Caribbean.
Reporting Lines & Interactions
The position will report directly to the Head of Communications, and work closely with other members of IDB Invest Communications Team.
Manage the corporate website and curate all digital content ensuring the site's overall accuracy, consistency and quality.
Serve as focal point for digital content, including formatting, functionality, user experience.
Curate knowledge dissemination activities for internal and external campaigns.
Coordinate the production of digital products such a video, blogs, podcasts etc.
Ensure a strong, accurate and current digital presence.
Drive year-round engagement of media on IDB Invest digital platforms.
Analyze data and prepare analytics reports for leadership.
Ensure optimal search-engine optimization.
Develop high-quality digital strategy materials, including creative content ideas, social media content and marketing collateral.
Develop and implement content strategies for assigned IDB Invest departments.
Write & produce a broad range of corporate communications products such as byline articles, blogs, speeches, talking points, videos, presentations to support leadership.
Develop content for press conferences, interviews, press kits and manages the corporate's general in-box.
Support public relations activities linked to corporate reputation and crisis management.
Prepare media analysis report for leadership.
Coordinate translation work in various languages to ensure quality.
Provide strategic and tactical support to plan, develop and implement corporate communications programs.
Reorganize author-supplied text to render improved flow of ideas.
Write original content to explain IDB Invest work.
Point out documents factual inconsistencies and suggest solutions.
Draft, revise, proofread, and edit contents and texts for different purposes (publications, translations, presentations, e-newsletter, etc.).
The successful candidate will be assessed on:
Ability to proactively manage IDB Invest website and content via digital marketing tactics (social, email, newsletters, partners).
Ability to generate original and compelling content to support IDB Invest corporate communication needs across platforms.
Strategic and tactical expertise to deliver content that is on-brand and data-driven.
Preferred Requirements and Experience
A Bachelor's degree with eight 8 or more years of professional experience or master's degree with 3-5 years professional experience in digital marketing, communications, public relations, journalism, corporate communications and/or external relations.
Excellent written communication skills in English and Spanish.
Proven ability to produce original content and copy edit complex work developed by peers.
Understanding and practical knowledge of both mainstream and social media.
Good knowledge of digital marketing tools (such as Mailchimp, Salesforce Marketing Cloud or equivalent platforms) as well as experience using media monitoring tools.
Quick learner with excellent organizational and time management skills.
Good knowledge of data analytics.
Team player with the ability to work independently.
Strong project management and organizational skills.
Strategic, financial and/or corporate communications experience.
Experience managing multiple accounts.
Experience with crisis communications/issues management desirable.
Private sector and financial institutions experience desirable.
Knowledge of best practices for Search Engine Optimization (SEO) and online lead development strategies desirable.
Languages: Native and/or proficient-level oral and written English and Spanish required.
Type of contract: Consultant Full Time (CNS).
Length of contract: 24 months.
Starting date: 09/16/2019
Location: IBD Invest's Headquarters. Washington DC. U.S.A.
Responsible person: Communications and Marketing Lead Officer.
You must be a citizen of one of the IDB's 48 member countries and have no family members currently working at the IDB Group.
Payment and Conditions: Compensation will be determined in accordance with IDB Invest's policies and procedures. The IDB Invest, pursuant to applicable policies, may contribute toward travel and moving expenses.
Visa and Work Permit: The IDB Invest, pursuant to applicable policies, may submit a visa request to the applicable immigration authorities; however, the granting of the visa is at the discretion of the immigration authorities. Notwithstanding, it is the responsibility of the candidate to obtain the necessary visa or work permits required by the authorities of the country (ies) in which the services will be rendered to the IDB Invest. If a candidate cannot obtain a visa or work permit to render services to the IDB Invest the contractual offer will be rescinded.
Consanguinity: Pursuant to applicable IDB Invest regulations, candidates with relatives (including the fourth degree of consanguinity and the second degree of affinity, including spouse) working for the IDB Invest and the Bank as staff members, or Complementary Workforce or as contractors, will not be eligible to provide services for the IDB Invest.
Diversity: IDB Invest is committed to diversity and inclusion and to providing equal opportunities to all candidates. We embrace diversity on the basis of gender, age, education, national origin, ethnic origin, race, disability, sexual orientation, religion, and HIV/AIDs status. We encourage women, Afro-descendants and persons of indigenous origins to apply.
Inter-American Development Bank