University of Colorado | CU Anschutz Medical Campus
School of Medicine | Anschutz Health & Wellness Center
Position #00779275 - Requisition #19371
Applications are accepted electronically ONLY at www.cu.edu/cu-careers
The University of Colorado Anschutz Medical Campus seeks individuals with demonstrated commitment to creating an inclusive learning and working environment. We value the ability to engage effectively with students, faculty and staff of diverse backgrounds.
Anschutz Health & Wellness Center has an opening for a full-time University Staff (unclassified) Communication Professional position.
The University of Colorado Anschutz Medical Campus is a public education, clinical and research facility serving 4,500 students, and a world-class medical destination at the forefront of life-changing science, medicine, and healthcare. CU Anschutz offers more than 42 highly rated degree programs through 6 schools and colleges, and receives over $500 million in research awards each year. We are the single largest health professions education provider in Colorado, awarding nearly 1,450 degrees annually. Powered by our award-winning faculty, renowned researchers and a reputation for academic excellence, the CU Anschutz Medical Campus drives innovation from the classroom to the laboratory to the delivery of unparalleled patient care. Read CU Anschutz Quick Facts here.
About the Anschutz Health and Wellness Center
The Anschutz Health and Wellness Center resides within the School of Medicine at the University of Colorado Anschutz Medical Campus. The Anschutz Health and Wellness Center (AHWC) is an interdisciplinary center whose overarching goals are to have an impact on the campus while building towards sustainability. Either of these alone is insufficient. We strive to achieve both. Top researchers work side-by-side with clinicians to develop and deliver wellness and weight loss programs and work with patients, providers, students and trainees, employees, researchers to take these programs beyond the walls of the center into communities. The mission of the center is "to collaborate with campus partners to develop and deliver programs and services targeting physical activity, nutrition, and mental wellbeing that enhance the lives of people who come here."
The vision of the center is "a campus where wellness is a foundation of everything we do." All endeavors at the center are focused on this vision. An integrated approach with a shared philosophy is core to the development of the center's programs. These programs strive to involve every area of the business, including wellness clinic services, the fitness center, and the metabolic and demonstration kitchens. Without this integration, it is not possible to achieve the vision that catalyzed the development of the center. The center serves as a "learning lab" for creating a model of standard care for wellness centers that can be replicated and exported.
This full-time, University staff (non-classified) Marketing Coordinator/Specialist will focus primarily on marketing support for AHWC's Fitness Center (up to 80%), including new member acquisition, member engagement and retention, and overall marketing efforts for all fitness and sales-related activities. This high-performing position will work closely with the sales, fitness, and marketing teams to promote the center's services and brand to the CU Anschutz campus and surrounding communities. This position will also provide marketing support for other service lines at AHWC including, but not limited to: CU Wellness Clinic, Weight Loss Programs, and general building communication and support.
Marketing and Communications Manager
Examples of Work Performed
Specific duties and responsibilities of the Marketing Coordinator/Specialist may include, but are not limited to, the following:
Assist with new member acquisition strategies and coordinate campaigns and promotions that drive new member leads and converted sales.
Develop and implement ongoing member engagement and retention programs, including improving user experience, member surveys and analysis, and member communication.
Assist with the development and maintenance of current sales and marketing platforms, tools and assets, including CRM, paid digital ads, surveys, and market research.
Coordinate marketing efforts for fitness and sales events throughout the year (classes, workshops, orientations, campus events), including graphics and flyer design, sales and ticketing, promotion, and social and web integration, etc.
Assist with member communication efforts, including writing and distributing copy regarding membership updates, building alerts, newsletters, etc.
Occasional night or weekend work may be required to coordinate various events and critical member communication.
This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.
Salary and Benefits:
The hiring range for this position begins at $45,948 and is commensurate with skills and experience.
Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.
Total Compensation Calculator: http://www.cu.edu/node/153125
Diversity and Equity:
The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at email@example.com.
The University of Colorado Denver | Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities and all veterans. The University of Colorado is committed to diversity and equality in education and employment.
The University of Colorado Denver | Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.
Bachelor's degree in marketing, business, or related field from an accredited university
Three (3) years of experience in a similar role within a sales-oriented retail or service organization
Demonstrated experience writing compelling and clear copy for a variety of communication materials; knowledge of AP style a plus (newsletters, emails, flyers, etc.)
Demonstrated experience with graphic design (newsletters, signage, advertisements, social media graphics, etc.)
Those selected for interviews will be asked to provide written collateral and design samples.
Substitution: A combination of education and related technical experience may be substituted for a bachelor's degree on a year for year basis.
Proven experience working with sales teams in a B2C environment
Experience working in a membership-driven organization
Experience working in fitness or sports industries
Experience with CRM tools, social media, paid digital ads (Facebook, Google), WordPress, Eventbrite, Trello, Formstack, Survey Monkey, and Club Automation
Strong design aesthetic and intermediate to advanced graphic design experience with Adobe Creative Cloud
Knowledge, Skills, and Abilities
Excellent communication and interpersonal skills; ability to cooperate and collaborate with a variety of constituents with multiple interests and varying levels of authority and influence
Excellent time management skills, multitasking ability, and follow-through
Creative thinker with a strong eye for design, detail, and the ability to synthesize information and execute on larger vision
Solve problems independently and creatively with strong critical thinking skills
Work well under pressure and possesses great attention to detail
Interest in fitness, health, and wellness
Demonstrated commitment and ability to advance diversity and inclusion
University Of Colorado