Communication Development/Fcsd Marketing Research Analyst

Ford Motor Company US Dearborn , MI 48120

Posted 3 months ago

Job Description: & Qualifications
31616BR Communication Develop FCSD Marketing Research Analyst

Position Description/Overview:

The Communication Development & Ford Credit Service Division (FCSD) Marketing Research Analyst will be a contact for the Global Data Insights & Analytics (GDIA) organization for the Global Ford and Lincoln Marketing Teams and FCSD organization.

This Dearborn, MI located position will be responsible for managing market research to generate consumer insight as an input to the communication development process in support of communication launches. Additionally, this position will also support the market research needs of Ford Credit Service Division.

Responsibilities include:

  • Support GDIA Marketing Research lead with primary research for the Brand, Communication, Agency and FCSD teams in North America.

  • Liaise with key internal clients to ensure their research needs are met.

  • Prepare Project Statement of Work, Research Plan Discussion Agreement and purchasing/finance documentation in support of projects.

  • Support the planning, design, execution, analysis, and reporting of communication development marketing research events.

  • Manage research supplier staff during research engagements to ensure project quality, design and analytics are aligned with business objectives and company standards.

  • Manage research projects on-site, including analysis of results and development of reports and presentations.

  • Analyze data to provide actionable insights to business customers.

  • Present research insights to key client groups internally and Agency.

  • Electronically distribute reports and presentations. Publish final reports and presentations to the GCI Knowledge Management System.

Travel is required for this role.

Job Requirements

Basic Qualifications

  • BA/BS in Marketing or Business
  • 4+ years of market research experience
  • 4+ years of experience with qualitative and quantitative methodologies and working knowledge of market research principals -- sampling, methods, analysis.

Preferred Qualifications

  • Excellent communication skills (both oral and written) with an ability to translate and communicate analytical research findings into actionable insights.

  • Proven capability to think systemically, strategically and analytically while executing decisively

  • Ability to integrate data and findings from other areas and present a holistic view of a position

  • Strong interpersonal, teambuilding, and negotiating skills with a can-do attitude and an ability to work well with internal clients, advertising agency and research partners

  • Proven project leadership and coordination abilities

  • Ability to anticipate, quickly address and make correct decisions in a fast-paced, dynamic environment

  • Ability to multitask and handle multiple assignments at the same time.

The distance between imagination and creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you'd expect from a diverse global leader. You'll become part of a team that is already leading the way, with ingenious solutions and attainable products and it is always ready to go further.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.


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Communication Development/Fcsd Marketing Research Analyst

Ford Motor Company US