Advanced Sterilization Products (ASP) is seeking a Commercial Marketing Manager to help develop and manage commercial marketing/messaging strategies, campaigns and communications programs to increase demand and revenue. This role works closely with experts across the organization to drive customer engagement and growth.
Works collaboratively with product, market, commercial, medical, education and customer experts to translate business objectives and strategies into cohesive, multi-channel commercial marketing campaigns that drive demand generation/growth, launch new products, and support the brand
Tracks marketing campaign performance and informs stakeholders in structured KPI/visual management reviews; oversees problem-solving countermeasure activity if/when goals are not met
Supports new and existing marketing materials as needed, including content creation, photography, internal reviews, regulatory review/compliance, KPI development and internal communications
Ensures proper voice and tone on all customer communications and platforms in line with corporate brand standards and works to understand and improve customer experiences along with business outcomes
Drives continuous improvement for commercial marketing campaigns and programs through measurement, experimentation and optimization
Champions proper regulatory review and compliance of copy and claims for all customer-facing/influencing materials
BA degree or higher in Marketing/Digital Marketing/Advertising/Communications or related field
5+ Years' experience in commercial/digital marketing preferred
Demonstrated experience developing/managing marketing messaging/positioning strategies and campaigns from planning through build to results tracking/reporting and post-launch iteration/testing
Working understanding of both traditional and digital marketing channels
Good project coordination skills, able to handle multiple projects simultaneously
Excellent written and verbal communication and presentation skills
Experience in healthcare marketing helpful (but not required)
Fortive is a global family of more than 20 industry-leading industrial growth and technology companies, united by a shared purpose: to make the world stronger, safer, and more effective by providing essential technology for the people who accelerate progress. Here, you get the excitement of a "startup" with the stability and predictability of an organization strongly grounded in its roots and with a proven track record of growth. There's no limit to what you can learn, or the impact you can make: for you, for us, for growth.
Come join our team at Advanced Sterilization Products (ASP) and be part of a global leader in infection prevention solutions for the healthcare industry. With advanced products, technologies, and workflows for medical sterilization and disinfection, ASP is dedicated to defending the lives of patients, families, healthcare workers, providers, and communities. Add your talent to our extraordinary team and help us in our mission to make healthcare safer for everyone. ASP is based in Irvine, California with core sites in Everett, Washington and Schaffhausen, Switzerland plus many more offices around the world.
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