The Reed College of Media (COM) at West Virginia University is seeking applications for a College Recruitment Specialist. This position will be responsible for assisting the COM Dean and Assistant Dean for Academic Affairs in activities to recruit and retain students interested in careers in Journalism, Advertising and Public Relations, Sports and Adventure Media, Interactive Design for Media and allied media fields. The successful candidate will develop and implement recruitment strategies and communication plans in conjunction with the COM administration, faculty, and staff and update these plans frequently. These responsibilities include overnight travel and work on weekends and evenings
In order to be successful in this position, the ideal candidate will:
Provide admissions information and services to prospective students.
Research and identify target populations for recruitment and develop visitation schedules; visit in-state and/or out-of-state target schools, agencies or conferences to meet with prospective students, teachers and administrators; coordinate visits for COM faculty.
Represent the COM at college fairs and other WVU recruitment events, including Discover and Decide WVU Days, Distinguished Scholars events, Go First Fridays, and other central events.
Discuss COM program offerings to prospective students and parents and answer their questions concerning curriculum, enrollment procedures and/or student life.
Disseminate timely information via appropriate communication venues to prospective and/or continuing students such as admission, housing and scholarship/financial aid applications.
Meet with prospective students and/or parent/guardians on an individual basis (for both on-campus and off-campus events), answer questions, and discuss academic opportunities. Provide on-site tours of COM facilities.
Assist in developing recruitment marketing materials such as letters, post-card mailings, brochures, emails, web content and social media communications.
Participate in University-sponsored recruitment and communication committee meetings.
Oversee summer Media Camps which bring high school students to campus for immersion programs in current media practice and skill development.
Coordinate teacher workshops to build relationships with secondary schools in WV and surrounding states.
Coordinate K-12 groups coming to campus for media-related workshops and learning opportunities
Supervise Graduate Assistant and student worker in support of program objectives.
Serve in other capacities regarding recruitment issues and events as requested by the Dean or Assistant Deans.
Bachelor's degree ideally in Journalism, Strategic communications (Advertising or PR) or another applied communications discipline or equivalent combination of education and experience. Master's preferred.
A minimum of two (2) years of Experience in student admissions, advising, recruitment or retention.
A minimum of one (1) year of Experience in sales and/or customer service.
A minimum of one (1) year of Familiarity with statistical concepts and analysis.
Excellent written, oral and interpersonal communication skills.
Proficiency in professional social media communications.
Strong organizational skills and a proven ability to work as a team member to accomplish unit goals.
Ability to organize, prioritize, problem-solve, collaborate, and work independently.
Excellent computer skills (writing and data bases).
West Virginia University