CMR Marketing And Communications Manager

OBJECTIVE:

This position will serve the Center for Marriage and Relationships (CMR), working directly with the center co-directors and CMR staff as an integrated member of their team to develop and implement communication strategies with key constituencies (i.e. students, alumni, faculty, staff, community supporters, donors, etc.).

This position interfaces with various EMC departments and others across campus to manage the creative direction, brand consistency, coordination of messages, content development and to maintain the highest standards for internal and external communication for the CMR. This position is responsible for coordinating organization-wide design, messaging, and content generation, including digital and print communication.

RESPONSIBILITIES:

Develops and executes strategic marketing and communication plans

Holds regular strategic meetings to clarify objectives and priorities, ensuring that messaging and visuals are on brand and appropriate for the target audience, project schedules and deadlines are met and tracking and accurate reporting is in place

Develops and manages strategies to improve performance analytics

Keeps CMR website up-to-date using content management protocols, managing all aspects of the editorial and content marketing strategy including development, publishing and promotion

Manages creation and production of e-newsletter; trains and guides content contributors; copy writing/editing; manages email distribution list

Manages donor database, identifies growth opportunities, maximizes donor retention and sourcing initiatives

Creates marketing plans for event design and promotion; ensures positive and on-brand experiences (logistics/production) for CMR events and outreaches

Assists in event planning and execution as needed

Initiates the development of marketing and donor relations collateral (i.e., print, website, video, photography, content) with UM as necessary and manages projects through to completion

Partners with Advancement Services to schedule annual fundraising campaigns

Develops successful appeals, including both giving campaigns and biweekly appeals in the e-newsletter

Produces Art of Relationships podcast to ensure audience growth and listener retention

Writes copy and measure impact data for all digital and print campaigns, and helps design all digital and print campaigns

Coordinates photoshoots including recruiting and communicating with models, coordinating photoshoot schedule and locations, and coordinating logistics

Develops advertising plans

Manages CMR's social media channel as an active and innovative presence

Manages and trains student worker, oversees their work and class credit paperwork

Regularly checks for and responds promptly to all CMR communications, including calls and emails

Performs additional work as requested

QUALIFICATIONS:

3+ years experience in client services, communications, marketing, or public relations

Outstanding written skills, including copy editing

Strong speaking and presentation skills

Customer service oriented; strong interpersonal skills

Strategic marketing and/or communications experience

Able to manage multiple projects simultaneously and meet deadlines

Creative thinking and problem-solving skills

Self-directed, detail oriented and motivated

Able to work productively on an individual level and in collaboration among cross-functional teams

Proficient in Microsoft Office, Powerpoint/Keynote, and capable user of online project management systems

Experience managing website and social media content preferred

Event planning and production experience preferred

Audio recording and production experience preferred, ability to learn new software desired

Basic proficiency in Photoshop and some HTML experience preferred

Commitment to Biola's doctrinal statement: http://biola.edu/about/doctrinal-statement/

EDUCATION:

Bachelor's Degree required (or commensurate experience): preferable major in Communication, Business Administration, Public Relations, Marketing or similar

REPORTS TO:

Director of CMR