The Chief Marketing Officer (CMO) leads brand positioning, creative development of marketing campaigns, strategic brand initiatives, market research, and marketing in support of fundraising, recruitment, and other initiatives of the University. This individual will be responsible for the direct management, supervision, and execution of University marketing strategies, campaigns, and initiatives that advance the University's strategic direction and the plans of the major academic units. Success requires a "thinker-doer," a highly collaborative management style, and the ability to build and sustain constructive partnerships with colleagues throughout the university.
The CMO plays a pivotal role in enhancing the University of Maryland's market position, reputation, and visibility as a preeminent public research university, specifically targeting key audiences in the regional, national, international, and government environments. The CMO will partner closely with schools and departments across the University to create and lead aligned initiatives that help fulfill the University's mission of education, research, and service.
This includes attracting high-achieving students, increasing the level of private and public funding, and promoting passion and pride within the University community and among alumni and friends. The CMO will have a direct supervisory role for marketing staff as well as cross-functional team leadership responsibilities.
Must be able to work some evenings and weekends as needed to attend University events, locally and nationally.
University Of Maryland