Chief Marketing Officer

Department

University of Chicago Booth School of Business

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:

• an unmatched faculty.
• degree and open enrollment programs offered on three continents.
• a global body of nearly 56,000 accomplished alumni.
• strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

The Chief Marketing Officer (CMO) position is charged with giving voice to the Chicago Booth Brand and is the primary steward of its continuing evolution. The CMO will oversee the planning, development, and execution of Chicago Booth's marketing and communication initiatives. In this capacity, the CMO will play a key leadership role in strategic planning and effect the plan's necessary operational implementations. This role will drive growth, broaden brand awareness, enhance engagement, promote faculty research, and implement marketing strategies to attract top students to all programs to apply and enroll. The CMO leads a diverse team of 28+ marketing professionals and oversees the creation, development, and execution of all central marketing and communication efforts, including advertising, digital and content marketing, web, brand, intellectual capital, institutional research, and public relations.

Responsibilities

• Develops comprehensive marketing strategies aligning with Booth's goals and objectives.

• Develops and implements strategies to generate and nurture leads, attracting top students to all programs.

• Enhances and expands the brand's presence and reputation through innovative marketing campaigns, ensuring consistent messaging, tone, and branding across all channels.

• Oversees digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and PPC campaigns.

• Leverages digital marketing techniques to reach and engage target audiences, including SEO, SEM, social media, content marketing, and email campaigns.

• Oversees the development and continued optimization and enhancements of Booth's website and digital platforms.

• Oversees the development and promotion of the Chicago Booth Magazine, digital and print.

• Oversees marketing strategies to promote and share faculty research and insight.

• Oversees market research initiatives to identify trends, opportunities, and competitive landscape to inform marketing strategies.

• Oversees PR activities to maintain/enhance the perception of Booth's reputation via the most impactful channels and techniques.

• Collaborates and works closely with other departments to ensure cohesive and integrated marketing and communication efforts, and builds strong relationships among teams.

• Leverages data and analytics to monitor and measure the effectiveness of marketing campaigns and optimize strategies for maximum impact.

• Regularly reports key KPIs to Senior Leadership, Departments, and the Dean.

• Leverages our analytics infrastructure and further develops our reporting architecture to enhance campaign effectiveness and measurement.

• Leads a department of 28+ focused on brand, digital marketing, research, and intellectual capital, fostering a culture of creativity, collaboration, and data-driven decision-making.

• Manages the marketing budget, ensuring effective allocation of resources to maximize impact and efficiency.

• Remains current with industry trends, technologies, and best practices to improve marketing efforts continuously.

• Oversees senior managers who plan, develop, design and implement the strategic marketing plans across the entire school. Directs, monitors and evaluates marketing communication and research programs.

• Provides leadership and supervision to staff through senior managers, including selection and development of staff.

• Performs other related work as needed.

Minimum Qualifications

Education:

Minimum requirements include a college or university degree in related field.

• --

Work Experience:

Minimum requirements include knowledge and skills developed through 10+ years of work experience in a related job discipline.

• --

Certifications:

• --

Preferred Qualifications

Education:

• Master's degree.

Experience:

• A minimum ten years of post-bachelor's degree work experience, including several years in a marketing role at a corporate/consulting setting or top business/professional school or university and including work in state of the art messaging, social media and branding as well as print publications.

• Director level experience in marketing.

• Experience as part of a team where partnership occurred with other members of the senior leadership team to understand complex issues and propose appropriate recommendations/solutions.

• Framing and/or executing various types of marketing and quantitative analysis.

• Demonstrated experience in developing and implementing integrated marketing strategies across multiple channels (digital, traditional, social media, etc.).

Preferred Competencies

• Use data and metrics to make strategic growth decisions.

• Strong understanding of digital marketing trends, tactics and deploying/leveraging marketing automation tools.

• Strong familiarity with and/or appreciation for an academic setting or research driven institution.

• Excellent verbal, written, presentational and web-based communication expertise.

• Communicate effectively upward as well as downward in the organization.

• Effective at influencing staff, peers, senior management, and alumni.

• Proven ability to think strategically and implement tactical initiatives in support of the strategy along with strong leadership skills and a willingness to assume responsibility.

Working Conditions

• This position is currently expected to work a minimum three days per week in the office.

Application Documents

• Resume/CV (required)
• Cover Letter (required)

When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.

Job Family

Communications

Role Impact

People Manager

FLSA Status

Exempt

Pay Frequency

Monthly

Scheduled Weekly Hours

37.5

Benefits Eligible

Yes

Drug Test Required

No

Health Screen Required

No

Motor Vehicle Record Inquiry Required

No

Posting Statement

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.

All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.