Chief Marketing Officer

Overview

Spring EQ, a leader in the mortgage lending industry with a uniquely in demand product offering, is seeking a highly motivated and experienced Chief Marketing Officer. This pivotal role will oversee a team of 6+ responsible for all digital marketing, lead management, corporate partnerships, and brand management. Following a record $2B in originations last year, the organization aims to accelerate growth to achieve $3-4B this year. This presents an exceptional opportunity for a driven leader to continue the expansion of a best-in-class marketing team with the goal of making an impact on the industry.

Responsibilities

• Establishing and executing a multi-channel marketing strategy-including online, direct to consumer, business to business, cross-sell, and partnerships

• Developing strategies to reach new borrowers across multiple demographics and product lines

• Managing and reaching out to potential partners to create affiliate relationships

• Working to develop and execute a cohesive digital marketing plan

• Working with the broader marketing team on creation of emails, Facebook ads, Google ads, display ads, affiliate ads as well as content for outside Account managers.

• Work cross functionally with analytics, research, and product teams to develop necessary insight to support messaging approach.

• Bring insight selling into sales and marketing teams and pair it with behavioral design approaches to increase effectiveness of our marketing efforts.

• Lead sales enablement to improve sales force operations and scalability through sales team training, sales material creation, and measuring sales force effectiveness.

• Reporting the progress and results to senior management on a weekly basis

Qualifications

• A bachelor's degree with a focus in marketing or business.

• Mortgage industry experience, with both consumer call center and third-party origination broker marketing channel expertise required.

• 10-15+ years of sales enablement and marketing management experience that includes consumer direct, digital marketing, and communications

• CRM experience, Hubspot preferred

• Experience establishing and leading sales enablement and marketing in a dynamic and fast-paced environment.

• A successful track record of leveraging data and analytics to understand performance and improve results to the team.

• A significant experience with sales and marketing technology and operations.

• A commitment to leading with curiosity, and transparency, with a willingness to roll up your sleeves and dig into the work.

• An understanding of the importance of working with a sense of urgency. Ideal candidates will possess the ability to thrive in a fast-paced, team-oriented environment.

Benefits

• 401k Company Match

• Commuter Benefits

• Company Holidays

• Credit Union Membership

• Dental Insurance

• Dependent Care Plan

• Disability Insurance

• Employee Assistance Program

• Health Savings Account

• Life Insurance

• Medical Flexible Spending Account

• Medical Insurance

• Paid Time Off Plan

• Vision Insurance

Spring EQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

Responsibilities

• Establishing and executing a multi-channel marketing strategy-including online, direct to consumer, business to business, cross-sell, and partnerships

• Developing strategies to reach new borrowers across multiple demographics and product lines

• Managing and reaching out to potential partners to create affiliate relationships

• Working to develop and execute a cohesive digital marketing plan

• Working with the broader marketing team on creation of emails, Facebook ads, Google ads, display ads, affiliate ads as well as content for outside Account managers.

• Work cross functionally with analytics, research, and product teams to develop necessary insight to support messaging approach.

• Bring insight selling into sales and marketing teams and pair it with behavioral design approaches to increase effectiveness of our marketing efforts.

• Lead sales enablement to improve sales force operations and scalability through sales team training, sales material creation, and measuring sales force effectiveness.

• Reporting the progress and results to senior management on a weekly basis