Chief Marketing Officer (Cmo)

Our client is an e-commerce focused sports brand scaling rapidly. They're currently looking for a hands-on Chief Marketing Officer to help define their growth strategy to go from $100M in Revenue to $200M in Revenue as they expand their product line. 

What are the responsibilities?

• Function as a key member of the senior leadership team, serving as a thought leader and strategic partner to the CEO on brand strategy, trade marketing, marketing ROI, consumer insights, and go-to-market.
• Own brand and go-to-market plan, working cross-functionally with our Offer, Wholesale, DTC, Supply, and Global Brand teams to ensure excellence of execution.
• Identify how to effectively reach our target audiences to build and grow a loyal fan base through effective full-funnel plans.
• Drive country-level brand and creative expressions, and serve as a brand evangelist to ensure consistent brand representation across all touch points.
• Leverage customer insights, global deliverables and local business needs to develop and execute integrated campaigns/programs (e.g. brand building, product launches, seasonal events) to drive demand across channels (DTC and wholesale) through a fully integrated marketing mix including Digital, Social, Influencers, Partnerships, Experiential and in-store marketing.
• Build, lead, and inspire a high-performing marketing team in a remote and hybrid environment, both in-house and external agencies, fostering a culture of entrepreneurship and collaboration.
• Monitor and stay current on our priority audiences, market trends, and competitor activity to identify new marketing strategies/tactics, content ideas, and brand campaigns
• Leverage data and analytics to track and optimize the performance of your programs.

What are the requirements?

• BA/BS degree in Business, Marketing, Communications, or a related field.
• 15+ years of experience in marketing. Experience working for a sport/outdoor brand in the USA is required. Trade Marketing experience preferred.
• 10+ years experience in building, growing, and leading a team.
• Experience launching and building brands in the USA across channels (Wholesale, e-commerce, DTC).
• Experience operating both strategically and tactically in a high-energy, fast-paced environment, and fast-growth companies.
• Experience developing and leading multi-channel marketing campaigns, delivering brand growth and sales.
• Strong business acumen and analytical skills, with proven experience analyzing marketing spend to determine ROI and inform future activities/investments
• Proven ability to collaborate across functions and externally, combined with strong prioritization, and organization skills with a roll up your sleeves and can-do attitude.