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Chief Marketing Officer

Expired Job

Advance Auto Parts Raleigh , NC 27611

Posted 3 months ago

Job Description:

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class:

Chief Marketing Officer for consumer business. Lead Brand strategy for all brands under the AAP umbrella (consumer and business-to-business). Responsible for accelerating growth of the organization by implementing strategy and direction using digital marketing technologies and data analytics; Build and develop innovative marketing and business development strategies to support exponential growth.Specific duties include:

  • Determine strategy & creative development as well as the tactical execution for a short and long term marketing plan utilizing industry best practices and past company successes for the entire footprint of over 5000 stores

  • Build and execute a marketing, insights & analytics 5 year strategic plan to inform organizational design, systems, budgets and talent needs

  • Build a world class digital and data function with predictive analytics

  • Direct the company's market research efforts using advanced statistical techniques to identify key customers, recruiting prospects and new markets for growth

  • Develop and implement the digital strategy and analytics to include innovative web development technology, social media, and video and email marketing strategies

  • Manage and oversee revenue producing internet advertising and search engine optimization (SEO) and online marketing (PPC) initiatives

  • Develop and implement proactive business development strategies using consumer insights and advanced analytics

  • Develop and implement analytical and technology tools and techniques to support and enhance customer relationships, area marketing and business development efforts

  • Ensure that marketing, sponsorship and media relations drive business objectives by bringing a data-driven approach to these areas

  • Coordinate the use of external and internal consumer data for the organization

  • Develop data-driven marketing plans that drive higher frequency of visits for existing customers and creates new customers both in brick and mortar stores and on-line

  • Identify and drive innovative solutions to achieve greater operational efficiency and productivity for Marketing using technology, analytics and insights

  • Build strong organizational capability by setting the standard for talent assessment, attraction and retention

  • Create high performing teams that work well cross functionally

  • Build top-flight team by providing the personal leadership, creative environment, training and strategic support necessary to attract and develop top talent

  • Build out a highly effective team of internal and external resources, spanning across all major marketing and analytics disciplines

Minimum Requirements:

Education:Master's Degree in Engineering, Computer Science, Business or related field

Experience: 10 years progressive experience in job offered or related position with a Fortune 500 Company or equivalent

Skills:
In depth working knowledge of:

(a) market research & data analysis methods,

(b) modern technology principles including open source technologies, agile principles, API development

(c) big data analytics and machine learning

Proficiency with:

  • Strong digital, analytical orientation using digital channels & data to drive customer acquisition, retention, frequency, etc.


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Chief Marketing Officer

Expired Job

Advance Auto Parts