Channel Marketing Strategist

Nice Systems Baltimore , MD 21203

Posted 2 weeks ago

Channel Marketing StrategistLocation: Remote

The Channel Marketing Strategist will design and create marketing programs that enable our channel partners to successfully sell and market inContact solutions. This person works with Channel Directors driving leads and building pipeline for multiple partners and channel types.

As a Channel Marketing Strategist , a Typical Day Might Include the Following:

  • Crafts lead-nurturing programs and email campaigns for trigger-based and drip communications marketing that advance the channel partner program

  • Creates replicable processes, campaigns, automation tools and resources for partners

  • Authors and publishes partner success stories, newsletters and other communications that celebrate partner successes

  • Creates and manages regional partner events, as needed (e.g., lunch and learns, sales meetings, etc.)

  • Identifies associations and social media channels to target new channel partners

  • Optimizes budgets and shows marketing's contribution to bookings through the channel program

  • Creates and provides weekly updates for a communications calendar for channel partners

  • Communicates in an effective and professional way with partners

  • Leverages system analytics and analysis from systems, such as and Domo, to constantly measure channel marketing programs and recommend adjustments, as needed

  • Follows the company Code of Ethics and inContact policies and procedures at all times

  • Processes PO requests and works with legal contacts on program contracts, including complex revisions and vendor negotiations

To Land This Gig You'll Need:

  • 4+ years of marketing experience in B2B high-tech campaign design, integrated marketing and demand generation

  • 4+ years' experience in channel marketing Proven portfolio of successfully managing metrics-based campaigns

  • Proficient in the MS Office suite

  • Demonstrated excellent copy writing skills

  • Strong presentation and written/verbal communication skills

  • Excellent editing and proofreading skills

  • Excellent time-management skills

  • Experience onboarding new partners and executing Go To Market strategies

Bonus Experience:

  • Experience in B2B marketing within SaaS technology companies

  • High-level working knowledge of marketing automation tools (Eloqua or Marketo) and CRM tools (

ABOUT NICE inContact: NICE inContact makes it easy and affordable for organizations around the globe to provide exceptional customer experiences while meeting key business metrics. NICE inContact provides the world's #1 cloud customer experience platform, NICE inContact CXone, combining best-in-class Omnichannel Routing, Workforce Optimization, Analytics, Automation and Artificial Intelligence on an Open Cloud Foundation. NICE inContact is a part of NICE (Nasdaq: NICE), the worldwide leading provider of both cloud and on-premises enterprise software solutions.

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Channel Marketing Strategist

Nice Systems