Channel Marketing Strategist

Nice Systems Omaha , NE 68102

Posted 1 week ago

Channel Marketing StrategistLocation: Remote

The Channel Marketing Strategist will design and create marketing programs that enable our channel partners to successfully sell and market inContact solutions. This person works with Channel Directors driving leads and building pipeline for multiple partners and channel types.

As a Channel Marketing Strategist , a Typical Day Might Include the Following:

  • Crafts lead-nurturing programs and email campaigns for trigger-based and drip communications marketing that advance the channel partner program

  • Creates replicable processes, campaigns, automation tools and resources for partners

  • Authors and publishes partner success stories, newsletters and other communications that celebrate partner successes

  • Creates and manages regional partner events, as needed (e.g., lunch and learns, sales meetings, etc.)

  • Identifies associations and social media channels to target new channel partners

  • Optimizes budgets and shows marketing's contribution to bookings through the channel program

  • Creates and provides weekly updates for a communications calendar for channel partners

  • Communicates in an effective and professional way with partners

  • Leverages system analytics and analysis from systems, such as Salesforce.com and Domo, to constantly measure channel marketing programs and recommend adjustments, as needed

  • Follows the company Code of Ethics and inContact policies and procedures at all times

  • Processes PO requests and works with legal contacts on program contracts, including complex revisions and vendor negotiations

To Land This Gig You'll Need:

  • 4+ years of marketing experience in B2B high-tech campaign design, integrated marketing and demand generation

  • 4+ years' experience in channel marketing Proven portfolio of successfully managing metrics-based campaigns

  • Proficient in the MS Office suite

  • Demonstrated excellent copy writing skills

  • Strong presentation and written/verbal communication skills

  • Excellent editing and proofreading skills

  • Excellent time-management skills

  • Experience onboarding new partners and executing Go To Market strategies

Bonus Experience:

  • Experience in B2B marketing within SaaS technology companies

  • High-level working knowledge of marketing automation tools (Eloqua or Marketo) and CRM tools (Salesforce.com)

ABOUT NICE inContact: NICE inContact makes it easy and affordable for organizations around the globe to provide exceptional customer experiences while meeting key business metrics. NICE inContact provides the world's #1 cloud customer experience platform, NICE inContact CXone, combining best-in-class Omnichannel Routing, Workforce Optimization, Analytics, Automation and Artificial Intelligence on an Open Cloud Foundation. NICE inContact is a part of NICE (Nasdaq: NICE), the worldwide leading provider of both cloud and on-premises enterprise software solutions.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Content Strategist

Northstar Financial Services Group LLC

Posted 3 months ago

VIEW JOBS 1/14/2019 12:00:00 AM 2019-04-14T00:00 Orion Advisor Services, LLC, a wholly owned subsidiary of NorthStar Financial Services Group, LLC is seeking a talented content creator to support the writing needs of our prospect facing marketing efforts. This role requires a sharp ear and understanding of strategic communication development focused on lead generation; a high level of creativity; superior attention to detail; impeccable writing skills; and experience working within the financial services or technology industry. Responsibilities: * Actively contributes to the lead generation efforts of the Orion brand by writing and editing multiple content deliverables simultaneously, including: * Whitepapers * Ebooks * Tip Sheets * Sales Collateral * Emails * Infographics * Case Studies * Produces compelling content for Orion's website, blog, and digital channels, implementing SEO best practices to drive engagement * Considers audience behavior to determine the most effective message positioning, content deliverable, distribution channel, and delivery timing for each project. * Collaborates with designers, product marketing, sales, internal subject matter experts, and external influencers to produce relevant content that meets the stated goals for the communication piece or campaign. * Maximizes Orion's content strategy, and brainstorms creative topics and themes that drive awareness, increase lead generation efforts and ultimately increase revenue. * Manages multiple content projects in a fast-paced agile environment, with the ability to efficiently meet set deadlines. Requirements: The most competitive candidate will have: * BA/BS degree or equivalent working experience * Minimum of 3- 5 years of professional writing experience * Experience within the financial services or technology industry required * Previous sales or lead generation experience a plus * In-depth knowledge of inbound marketing methodology and how to produce messages tailored to customer lifecycle stages * The ability to use key business insights and data to inform creative content development * Results-driven and driven to use performance metrics to increase the effectiveness of future content #LI-AH1 Northstar Financial Services Group LLC Omaha NE

Channel Marketing Strategist

Nice Systems