Channel Marketing Specialist

Why Work at Banner?

For over 50 years, Banner Engineering has been at the forefront of some of the biggest industry trends, such as the Industrial Internet of Things (IIoT), and our photoelectric, ultrasonic, and vision sensors, LED lights and indicators, monitoring solutions, and other safety products are used by Fortune 500 companies and industry leaders worldwide. Recognized for two years as Star Tribune's Top Workplace, Banner is a rapidly growing company that offers many personal development opportunities, an excellent benefits package, and a collaborative team of employees who are passionate about what they do.

Position Summary

The Channel Partner Marketing Specialist is responsible for supporting Banner's network of distributors in efficiently communicating our vast Marketing content and resources, ensuring a consistent on-brand message, and effectively amplifying our tactics to improve and expand our promotional initiatives. Specific responsibilities include:

This position reports to Director of Marketing

What You'll Be Doing

• Work with Marketing personnel from Banner distributors and reps on a regular basis to understand their needs and capabilities, and to communicate our guidance based on our overall marketing strategy.

• Develop methods to store and share content with distributors so they can easily locate and leverage it.

• Communicate needs of our distributors to various teams within Banner's Marketing team to develop new content to support their efforts.

• Support new product and advertising activities for digital channel.

• Develop a plan to measure marketing capabilities of distributors along with collecting data on how their campaigns perform.

• Work in tandem with Marketing Operations access to print-on-demand literature portal and act as the main point of contact for questions and requests from the sales team.

• Assist with product launch webinars.

• Support digital communication to the channel.

• Support international channel marketing activities as needed.

• Assist with channel use of learning management system and administration.

• Perform additional responsibilities as assigned by team leadership.

What You Bring to the Table

In order to perform this job successfully, an individual must be able to perform each essential duty satisfactorily and regular attendance is required. The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required

• Associates or Bachelors degree in Marketing or related field

• Alternative to the above education requirements, minimum of 3-5 years of experience working in a marketing, application support, or sales role in an industrial B2B company

• Strong communication and interpersonal skills

• Ability to gain an understanding of the needs of a distributor by asking questions and be able to use this information to make recommendations.

• Strong organizational skills

• Experience in a B2B sales or marketing role

• Ability to prioritize and manage multiple tasks

• High level of energy, motivation, drive, enthusiasm, initiative, commitment, and professionalism

• Self-starter with solid organizational and planning skills

Preferred

• Experience working for an industrial manufacturer or distributor in a sales, support, or marketing role.

• Experience with industrial automation products and technologies.

What to Expect at Work

• Physical Demands

The physical demands described here must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to support individuals with disabilities.

• Sit for up to 8 hours per day

• Exposed to a computer screen for up to 8 hours per day

• Utilize a computer mouse, keyboard, computer, and other standard office equipment

• Required to talk or hear frequently

Working Environment

The work environment characteristics described here are representative of those you may encounter while performing the essential functions of this job.

• Corporate office environment - indoor and climate-controlled

Pay and Benefits

Banner Engineering is committed to offering competitive pay and benefits, including, but not limited to:

• 401(k) with match

• Student Loan 401(k)

• Medical, Dental, and Vision Insurance Plans

• HSA

• Flexible work hours

• Tuition Reimbursement

• Life Insurance

• Paid Parental Leave

• Pet Insurance

• Paid Time Off (PTO)