Channel Marketing Manager

F5 Networks Seattle , WA 98113

Posted 2 months ago

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Did you call a ride-share today? Shop online? Check your bank balance from your phone? If you did any of these things, you probably benefited from F5 products and services. Our customers include 15 out of 15 global telecoms, 10 out of 10 "Best" US retail companies, 14 out of 15 top US banks, and 49 out of 50 Fortune 50 companies. In fact, just about every person with a digital footprint depends on businesses that depend on F5 to help make their applications run faster, smarter, and safer. We're the global leader in application traffic management and security, and we're looking for a Channel Marketing Manager to join our America's Marketing team.

Position Summary:

F5 relies on a successful channel to market and sell F5 solutions to enterprise IT customers. You will report to the Reginal Vice President of Marketing, and develop and implement F5 channel strategy and programs that drive solutions to and through channel partners. Customer relationship management, market analysis, budget management, digital demand generation, and other channel marketing tactical skills are needed for this position.

You will have the ability to help differentiate F5 in the channel by making it easy for our partners to better market F5 solutions. If you have the rare mix of creativity combined with analytic skills and you truly enjoy handling business relationships to a successful end, then come join F5 and expand our program in North America.

Primary Responsibilities:

Implement marketing programs for use by F5's channel partners (40% of time).

  • Plan a cohesive channel marketing program and demand generation activities in North and Latin America

  • Build and deploy partner on-boarding kits, marketing programs in-a-box and marketing tools for independent use by the partners

  • Execute regular partner communications vehicles such as newsletter, webinars, road shows, and other outreach to the partner community as needed to drive F5 solutions

  • Travel to partner accounts and trade shows/events as appropriate for fostering partner relationships and supporting investment activities.

Handle the F5 channel investment funds, track return on investment performance, handle program compliance (40% of time).

  • Handle the channel investment budget in line with the F5 corporate and Americas channel goals. Plan utilization and effective ROI of the investments.

  • Analyze the results of the programs and report on program effectiveness with the marketing leadership, channel sales team, partners, and other internal F5 teams.

  • Handle third-party vendors to support the Americas channel marketing investment programs such as payment agencies, marketing agencies, and SaaS providers and other tools to increase F5's ROI with channel partner investments

  • Assure the payment process for F5 channel partners is compliant with F5 accounting practices and audit controls

Collaborate with Channel Sales team in implementing channel marketing program (20% of time).

  • Work closely with channel sales leadership and the Regional VP of Marketing to develop the channel partner marketing priorities for the Theatre, and drive implementation through strong communications and personal engagement

  • Participate in planning and executing annual partner summits and other partner events in partnership with the sales and marketing leadership teams

  • Analyze competitive channel program offerings and benchmark F5's channel marketing against best-in-class

Note: The percentages of time noted above are current estimates and may change at any time depending on the business needs of the company.

Other Responsibilities:

  • Responsible for upholding F5's Business Code of Ethics and for promptly reporting violations of the Code or other company policies.

  • Performs other related duties as assigned.

Knowledge, Skills and Abilities:

  • Strong written and verbal communications skills and presentation skills in English

  • Understanding of a channel's role in bringing technology solutions to market

  • Experience collaborating with a channel sales team

  • Experience directly working with channel partners in developing marketing programs

  • Experience with channel fund investment management Work independently while still being a great teammate, flexible, and dedicated

  • Work with a large and complex team of partners and channel sales managers able to thrive in a matrix reporting environment

  • Excellent time management skills

  • Thrives in an environment of rapid change, ability to adapt and take advantage of unplanned opportunities

  • Experience implementing channel marketing programs, and reporting performance

  • Strong analytical skills

  • Experience with handling budgets, vendors, and tracking PO's

  • Accomplishments in web marketing, web content management, and electronic media.

  • Experience developing collateral, both hard copy and online

  • Experience planning events


  • Bachelor of Arts or Science degree

  • 5+ years B-to-B channel marketing experience with a technology company

  • Enterprise IT and/or service provider B-2-B experience and expertise

  • Strong Microsoft Excel, PowerPoint, and Word skills


The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Economist Cross Channel Marketing

Amazon.Com, Inc.

Posted Yesterday

VIEW JOBS 11/16/2018 12:00:00 AM 2019-02-14T00:00 The Amazon cross-channel marketing measurement and optimization team is looking for an economist to join us. The candidate will contribute to the science of ML-based attribution systems and work with partner teams to design and analyze experiments. This role requires an individual with strong quantitative modeling skills and the ability to apply statistical/machine learning, econometric, and experimental design methods. The candidate should have strong communication skills to work closely with stakeholders to translate data-driven findings into actionable insights. The successful candidate will be a self-starter comfortable with ambiguity, with strong attention to detail and ability to work in a fast-paced and ever-changing environment. Overall, the candidate's responsibilities include: * Build econometric models and conduct statistical/machine learning analyses to measure the financial impact of cross channel marketing spend * Design and measure experiments * Build scalable analytic solutions using state of the art tools based on large datasets Amazon.Com, Inc. Seattle WA

Channel Marketing Manager

F5 Networks