Channel Marketing Manager

Cimpress Waltham , MA 02154

Posted 2 weeks ago

Are you a successful channel marketing leader with strong business, strategy and analytic skills? Are you passionate about innovative marketing campaigns and want to be part of a high-energy digital marketing team at one of the most successful internet companies of all time? Are you looking for an opportunity that will challenge you daily and encourage you to solve interesting and complex business problems? If so, read on!

Vistaprint is looking for a strategic leader and people manager to join our Global Email Marketing team. This team is responsible for creating campaign and customer strategies across 16 markets spanning North America and Europe with the goal to increase customer engagement, incentivize purchase and drive long term customer value. By partnering with our internal Creative team, this team turns these strategies into reality and monitors and optimizes actions based on performance. The ideal candidate will have a minimum of 7+ years' experience in strategic channel marketing and 2-3 years direct leadership experience, with a proven track record of delivering high performing campaign strategies and results through their own work and the work of others.

Responsibilities

  • Oversee global channel marketing plans, providing input and strategic direction, to meet business objectives and exceed financial expectations across global markets

  • Manage channel P&L, closely monitor KPIs to influence and optimize campaign strategy to exceed financial objectives

  • Apply extensive marketing background to contribute fresh ideas and innovative concepts to develop strategic channel roadmap

  • Partner with creative and Go to Market teams to influence concept strategies and ensure email campaigns are meeting campaign platform goals, channel best practices and creating impact

  • Develop, design, run and analyze A/B and multivariate tests across offers, creative, mailable file and segmentation

  • Work in close collaboration with global team members from multiple functions including marketing, creative, content and analytics to elevate marketing plans and ensure campaigns are meeting objectives

  • Manage, inspire, and grow a small team of marketers

  • Develop new processes and identify opportunities to evolve current ones to improve the way we work with the goal of delivering value to the customer more quickly

Requirements

  • Has a passion for managing a team to deliver outstanding results

  • Is a leader with exemplary communication skills and executive presence

  • Has an ability to adapt to changing circumstances and is a top-notch collaborator who can drive teams with diverse objectives to alignment

  • Creative, results-oriented thinker with exceptional attention to detail

  • Has experience in creating clarity and setting objectives from the nebulous while managing multiple complex initiatives at once

  • Ability to analyze large data sets and trends to inform strategy and drive business decisions

  • 7+ years experience in strategic channel marketing, minimum 3 years people management

  • Bachelor's degree in marketing, business, economics or related field

  • Experience working in agile or scrum a plus

A few reasons why you might love it:

  • High levels of access and visibility throughout the organization

  • Widespread impact and influence as a lead of one of the business's most profitable channels

  • A chance to see the world and collaborate with individuals in cities like Barcelona and London

  • Opportunity for career growth and personal development

  • Manageable work/life balance in an organization that provides flexible options so that you can work

Nearest Major Market: Waltham

Nearest Secondary Market: Boston

Job Segment: Channel Marketing, Manager, Marketing Manager, Marketing, Management


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Channel Marketing Manager

Cimpress