Channel Marketing Manager

Cengage Learning Temecula , CA 92592

Posted 7 months ago

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Do you dare to reinvent the future of education?

At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals. As a Cengage employee, you will blaze a new trail to transform the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.

Are we right for you?

We set the bar higher by bringing our unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, with everything we do, we put learning first.

What You'll Do Here:

Position Description:

The Channel Marketing Manager will be responsible for managing the execution of partner marketing and demand generation programs to support ed2go's strategic corporate direction. This will include strategic and channel-focused marketing campaigns to generate and maximize revenue through existing business and new partner acquisition. This position will take direction from the Senior Marketing Communications Manager to lead the analysis of marketing initiatives, and support customer insights and research to help drive business development and channel growth for our corporate partners.

Essential Duties/Responsibilities:

  • Create awareness within current partner network and implement channel campaigns to expand market share and pursue aggressive growth targets

  • Develop and drive campaigns aimed at acquiring new corporate channel partners suitable for the products we offer

  • Oversee day-to-day channel operations

  • Collaborate closely with product, marketing and sales to develop marketing programs, collateral, and sales enablement toolkits that drive value and revenue for the business

  • Collect and analyze data to ensure efforts are aligned with opportunity and revenue potential

  • Develop integrated and comprehensive marketing plans with top-tier partners in support of key channel sales and marketing initiatives

  • Drive collaboration with partners to plan, develop and execute joint marketing and communications projects

  • Regularly meet with sales, partners and product management to understand impact on current business and market trends and to ensure that programs meet their needs

  • Provide timely and relevant channel-enablement communications, promotions and education

  • Manage budget and provide accurate forecasting across a range of partner accounts

  • Report impact of channel marketing activities, including determined KPIs and ROI

  • Use internal and external customer feedback and performance data to optimize marketing mix and budget

  • Help with management of channel marketing automation platform and other resources and tools

  • Assist with conference planning and execution

  • Act as primary contact for PR/Communications/Partnerships with corporate accounts

  • Support the marketing team with customer insights and research to inform marketing strategies

  • Attend and participate in meetings as required, prioritize tasks, and manage multiple projects while meeting deadlines

  • Stay abreast of current marketing trends, effective methods of digital communication/delivery and digital marketing tactics

  • Complete other duties assigned to meet company goals

Skills You Will Need Here:

Required Skills and Experience:

  • Bachelor's degree or minor in Marketing, Business, Communications or related field

  • 4-6+ years' experience in channel marketing, digital, or brand marketing

  • Detail-oriented, accurate, and thorough

  • Experience maintaining a budget

  • Knowledge of proper English grammar and usage

  • Strong communication skills written and verbal

  • Strong understanding of user experience and working within a marketing automation platform and CRM

  • Familiarity with web analytics, key digital metrics, and reporting

  • Ability to prioritize tasks to deliver projects on schedule

  • Ability to multi-task

  • Proficient in Adobe Photoshop and InDesign, as well as Microsoft Office Suite or Microsoft Office 365

  • Proficiency using Apple OS

Preferred Skills and Experience:

  • Experience working in an e-learning or higher education environment

  • Experience in managing MDF or similar funding programs

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Channel Marketing Manager

Cengage Learning