Channel Marketing Manager

Carfax, Inc. Centreville , VA 20122

Posted 1 week ago

Join our Winning Team as a Channel Marketing Manager

Do you love finding creative ways to market to thousands of prospects and current customers across various channels? Are you interested in establishing best practices to drive sales goals and maintain customer relationships? CARFAX is looking for you then to do just that!

CARFAX works with thousands of auto dealers. The Channel Marketing Manager role is set to get dealer prospects to sign up for CARFAX products, including Advantage, Used Car Listings and other programs. In addition, this role will look to retain our current customers and highlight new product offerings. This role will help support all integrated marketing for CARFAX prospects and upsell to existing customers. They will create, execute, and test data-driven, acquisition marketing for our B2B dealer channel. This marketing professional will work closely with our design, marketing automation and copywriter teams to develop campaigns that engage prospective customers and drive sign-ups and up-sells. The position reports to the Channel Marketing Lead.

The CARFAX Culture

Our culture offers the unique blend of a high achieving, high-energy workforce in a casual, laid back setting. Our employee focused culture has been recognized and earned CARFAX the honor of being named as one of the "Great Places to Work" 7 times in a row by Washingtonian magazine and additionally by the Washington Post, and nationally by Glassdoor! Are you ready to join a winning team, be inspired daily, and have a blast while doing it? If so, take a detour from your daily grind and apply today!

As a Channel Marketing Manager, you will:

  • Create and execute marketing campaigns using all potential communication and marketing channels including email, web, direct mail, social, and online/offline advertising.

  • Align closely with sales and account management to ensure the teams are aware of all prospect and customer marketing campaigns.

  • Test and analyze market response results, and modify campaigns as necessary to achieve the best results.

  • Help the creative and messaging for carfaxfordealers.com, our web platform for prospects.

  • Understand the needs and issues of our dealer customers, interact and communicate effectively through direct interaction with our customers, members of the Dealer Business Unit and other company personnel.

Requirements:

The successful candidate will be a proven B2B marketer, with evolving knowledge in modern practices and platforms, and energized by the opportunity to build something lasting. The candidate will also have experience working within a sales driven organization.

  • Analytical orientation exceptional analytical skills including marketing measurement and optimization.

  • Data-driven Should thrive in using specific customer data and prior learnings in order to create the most compelling, targeted and specific prospect campaigns.

  • Results Oriented Must be self-motivated towards achieving departmental and company wide marketing, sales and retention goals.

  • Sense of Urgency Must be able to accomplish tasks quickly and accurately with minimal direction and supervision.

  • Attention to Detail Must be able to perform to exceptional standards of quality and workmanship.

  • Hands-on experience with CRM tools (e.g. Salesforce) required.

  • Hands-on experience with marketing automation tools (e.g. Marketo or Eloqua) preferred.

  • Creative Thinker - Must have a proven record of coming up with creative, out of the box ideas, concepts and approaches.

  • Ability to Move Ideas into Action Must be able to take those creative ideas and concepts and turn them into effective marketing communications messaging and materials.

  • Strong Communication Skills Must have superior written and verbal communications skills.

  • Strong Interpersonal Skills Must be able to interact and communicate effectively with all levels within the company.

Education/Qualifications:

  • BA/BS in Marketing, Business, Communications or related field required.

  • 5-7 years' experience in a direct marketing environment, ideally B2B.

  • Experience working daily with CRM tool (e.g. Salesforce) is required.

About CARFAX

Carfax, a unit of IHS Markit (Nasdaq: INFO), helps millions of people every day confidently shop, buy, own and sell used cars with innovative solutions powered by Carfax vehicle history information. The expert in vehicle history since 1984, Carfax provides exclusive services like Carfax Used Car Listings, myCarfax, Carfax History-Based Value and the flagship Carfax Vehicle History Report to consumers and the automotive industry. Carfax owns the world's largest vehicle history database and is a nationally recognized top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Own, Sell Show me the Carfax. Based in London, IHS Markit is a world leader in critical information, analytics and solutions


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Channel Marketing Manager

Carfax, Inc.