Job TitleChannel Marketing Manager Best Buy & Target
Working in marketing at Signify is dynamic. We are an outgoing and customer-focused team. We love to question the status quo, improving ourselves and our way of working. We are ambitious and learn from each other; we are truly greater together. We are a diverse team with different backgrounds and nationalities. And we want to write history with our disruptive products and ways to market them.
We're looking for a Channel Marketing Manager who will drive Best Buy and Target initiatives across all business units, markets and teams.
You'll be part of the Signify Channel Marketing Team responsible for end to end coverage of the consumer business and driving all channel efforts for Best Buy and Target accounts.
As our Channel Marketing Manager you'll
Drive consistent channel strategy including channel segmentation and in store/shopper marketing activities
Support channel offer optimization
Collaborate with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable
Lead partner-related launch efforts for products, services and platforms.
Manage revenues and Indoor General Merchandising targets within the assigned Channel
Develop metrics, forecasts, analyses, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.
Design Channel activities and programs focused on Channel market needs
Define operating principles and rules of engagement with customers
Develop and coordinate execution of integrated communication plans around the account
Develop training materials and events for your respective retailers.
Manage and develop vendor relationships and for in-channel activations.
Experienced working in a channel marketing role for consumer brands (6+ years)
Experience working/partnering with Best Buy required
Strong with analytical skills (for post promo analysis)
Customer centric - must have strong relationship building skills
Experience with digital and visual merchandising in a consumer setting
Able to travel to trade shows and customer meetings (30% of the time)
BS/BA degree requires/MBA preferred
Ability to sit in Minnesota or New Jersey is required
We are Signify, the new company name of Philips Lighting, and we light up the world! Our purpose is to unlock the extraordinary potential of light for brighter lives and a better world.
We're committed to the continuous development of our employees, using our learning to shape the future of light and create a sustainable future. Join the undisputed leader in the lighting industry and be part of our diverse global team. #WeAreSignify #SignifyLife