Job ID R024630 Date posted Jul. 22, 2019
RSA, a Dell Technologies business, helps more than 30,000 customers around the world take command of their security posture by partnering to build and implement business-driven security strategies. With RSA's award-winning cybersecurity solutions, organizations can effectively detect and respond to advanced attacks; manage user identities and access; and reduce business risk, fraud and cybercrime. RSA is looking for
Channel Marketing Advisor
We are looking for a hands-on Channel Marketing Advisor to strengthen RSA's Channel Marketing efforts. Candidate will work in collaboration with our internal customers and partners to achieve business goals by maximizing the programs and promotions that impact our partners. This role demands the ability to self-manage, work collaboratively under tight deadlines and execute consistently and obsession for attention to detail. Most of all, we are looking for a creative problem solver with the customer always at heart.
The Successful Candidate will:
Understands and the overall corporate business plans and programs as they apply to the channel
Builds channel specific programs and promotions that meet overall Channel Marketing, Channel Sales and Partner requirements
Works in conjunction with the Channel Marketing international team to include requirements, features, functions and other necessary factors to provide international programs
Works with key members of the Channel Sales teams to determine program requirements and test drive proposed program features and functions
Builds marketing materials including sales briefs, marketing collateral, data sheets, playbooks, web media and sales presentations
Participate in joint business planning sessions
Develops specific marketing programs and promotions including events, branding campaigns, promotions special web sites etc.
Liaises with Agencies to ensure deliverables are met.
Prepares and delivers program reviews, provides input to executive summaries
Strong knowledge of business and marketing strategy, concepts
Tools and techniques, including promotions, direct mail, customer relations and advertising
Strong project management ability
Basic presentation skills
Strong understanding of the market and customers business
Ability to work effectively with cross- functional teams
Strong analytical ability
Strong financial understanding
Primarily creating demand gen campaigns in marketing portal to reach global channel partners
Strong project management as well as relational ability in order to work internally, cross-functionally as well as externally with partners on a daily basis
Experience creating, project managing and executing integrated demand gen campaigns
Experience with channel partners in IT space
Creative thinker with sense of urgency to manage multiple projects and campaigns including partner events, creative, revenue generating campaigns & incentives as well as working with third partner vendors
5+ years of experience
Bachelor's Degree in business related major
Experience working with a Marketing Automation Platform
Experience in a marketing department working on integrated demand gen campaigns
Experience working with channel partners as well as a Sales team.
Experience working with Salesforce is a plus
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