Channel & Field Marketing Manager- Contractor (West)

Who We Are

Want to be part of a company that empowers you to innovate and implement your powerful ideas as you help shape the future of cybersecurity? Since 2012, CRITICALSTART has assisted in safeguarding numerous businesses from cyberattacks, preparing them for upcoming threats, and earning a plethora of awards along the way.

We thrive on innovation, devoid of bureaucracy. CRITICALSTART pioneered the first MOBILESOC app for on-the-go threat detection and response, devised a method to automatically resolve the majority of security alerts, and introduced services that reduce alert investigation time by 99.3% (our analysts truly appreciate us for that).

Everything we do revolves around our three core principles:

Do what's best for our customers.

Do what's best for our employees.

Don't do things that suck.

That's basically it.

If you'd prefer to hear from our Critical Crew, watch this video to learn about their perspectives. Look at our Glassdoor reviews for another internal viewpoint (Pssst...want to grab our attention when you submit your resume? Include something about our Glassdoor reviews that resonated with you).

What can we offer you?

• Daily opportunities to make a difference. Whether it's protecting our customers from attacks and breaches or contributing to the greater good.

• An abundance of intelligent, talented, high-performing individuals to collaborate with. We value accountability, support each other's growth, and genuinely enjoy what we do.

• An approach of continuous improvement to revolutionize our industry and surpass mediocrity. While many cybersecurity companies hire competent individuals, we believe in striving for excellence. Don't you believe you're capable of more than just being good?

• Constant learning, unlocking innovative ideas, and a nurturing, cooperative environment.

• Extensive industry recognition. We receive so much acclaim that it's nearly overwhelming. Almost.

• Our teammate put it best: "Every day presents new challenges and ample opportunities for professional growth... Your contributions directly impact the company's overarching purpose, and the sense of belonging and culture are unparalleled.

Who You Are

We're looking for someone to join us temporarily in a Channel & Field Marketing Manager

• West position for a duration of 16-21 weeks, starting in July 2024. This role will play a crucial part in executing our field go-to-market strategy across the western region of the US. We welcome applications from experienced, highly organized, and relationship-driven field marketers who are passionate about contributing to a team of exceptional individuals shaping the cybersecurity landscape through impactful events.

As the Contractor for the Channel & Field Marketing Manager

• West role, you will report to our Senior Director of Channel & Field Marketing. Your responsibilities will include strategizing and implementing a series of marketing campaigns and events to drive pipeline growth for our business. You will collaborate closely with internal marketing teams, channel partners, Business Development Representatives (BDRs), and sales teams. Additionally, you will work with counterparts in our partner community to develop and execute programs effectively.

Given our rapid growth trajectory, we are looking for candidates who can bring expertise, enthusiasm, and adaptability to this role. If you are excited about making a meaningful impact in the cybersecurity industry and thrive in a dynamic environment, we encourage you to apply!

What You Will Be Doing?

• Collaborate with sales and channel representatives to execute events in your region, driving revenue and strengthening relationships with priority partners.

• Lead all aspects of physical and virtual event marketing, employing best practices and executing email, social media, and other promotional campaigns that engage and attract diverse target audiences.

• Maintain detailed event briefs for each event, ensuring organized information and clear communication of expectations to internal and external stakeholders.

• Facilitate timely lead processing and sales assignment, including updating internal databases and tracking leads throughout the sales funnel to measure outcomes effectively.

• Oversee Critical Start's participation and sponsorship at regional events, including conferences, tradeshows, networking events, dinners, and partner events.

• Negotiate and manage project expenses to align with budgetary guidelines.

• Process all invoices, track expenses, maintain detailed budget reports and documentation.

• Travel to events to ensure smooth logistics, including swag setup, booth management, lead scanning, and item return processes.

• Track, analyze, and report weekly on the effectiveness of field marketing programs to maximize ROI and make necessary adjustments or improvements.

What You Will Bring?

Required Qualifications:

• 3+ years of experience in B2B technology marketing.

• Proven experience in developing marketing programs with Channel Partners, including Value Added Resellers, National Partners, and Alliance Partners.

• Exceptional communication skills with the ability to effectively articulate ideas to diverse groups and follow through on tasks.

• Demonstrated ability to coordinate cross-functionally with internal and external teams.

• Proficient in managing multiple events, programs, and stakeholders simultaneously to achieve business and sales objectives.

• Positive attitude, collaborative team player, and a proactive approach to getting tasks done.

• Familiarity with SFDC (Salesforce) and Marketo.

• Project coordination skills with a keen attention to detail and ability to track progress against deadlines.

• Excellent written and verbal communication skills.

• Proficiency in Microsoft PowerPoint, Word, and Excel.

• Willingness to travel 30%-40% of the time.

• This is a remote position, but to align with operational requirements, candidates must be physically located on the West coast.

What It's Like Working Here

Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. However, we believe in not taking ourselves too seriously.

Prefer a casual dress code every day? No problem, as we find comfort enhances our thinking.

Depending on the role, you may work in the office, remotely, or adopt a hybrid work model. Our workplace in Plano, TX offers open offices, collaborative meeting spaces, phone rooms, and wellness rooms. In the breakroom, friendly competition arises with games like ping-pong, bubble hockey machine, foosball, or the gaming machine. What harm does a little healthy competition among friends do?

What does our Compensation and Benefits package entail?

• Competitive salary with bonus potential

• 100% employee coverage for healthcare/50% coverage for dependents

• Unlimited PTO (Paid Time Off) policy

• Paid Parental and Military Leave

• Dental and Vision Plan

• Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage

• Universal Life with Long-Term Care option

• Additional Voluntary Life Insurance coverage

• 401(k) Plan with Matching Program

• 24/7/365 availability of Employee Assistance Program

• Teladoc Mental Health Benefits

• Optional Pet Insurance

• And a new Tesla... just kidding! Kudos for making it to the end.

Critical Start welcomes people from all backgrounds and walks of life. One of our core values is to "Do what's best for our employees," and that starts with the hiring process by finding the best candidates and providing an environment that upholds equal employment opportunities for all employees and applicants, strictly prohibiting any form of discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy encompasses all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Mental and Physical Requirements

It's important to note that specific physical and mental requirements may vary depending on the nature of the office job, organization, and individual responsibilities.

Physical:

• Stationary position for extended periods of time.

• Constantly operate a computer.

• Occasionally you may be required to move equipment or other items up to 20 lbs.

• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

Mental:

• Must be able to apply established protocols in a timely manner.

• Make timely decisions in the context of workflow.

• Ability to complete tasks and perform in situations requiring speed deadlines, or productivity quota.

• Ability to work effectively and efficiently in high stress situations.

• Ability to simultaneously address multiple complex problems.

For positions that can or will be performed, in whole or in part, remotely within the U.S., range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, experience, performance in the role and potential for revenue generation (sales roles only).

Compensation

The total compensation range (hourly rate) being offered for this role is [$55.00/hr. - $60.00/hr. USD]. This role is not eligible for performance-based variable compensation.

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