Category Strategy Manager - Nestle Premium Waters

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

This role:

• Lead and develop the category strategy and champions consumer first throughout the business.

• Collaborates with the cross-functional teams to elevate our customer centricity and develop the Category Vision and Strategy. As well as supports development of the Commercial Action Plans by providing insights and analysis.

• Synergizes key insights and data from market, retailer, and consumer resources to develop and deliver, action oriented, results focused strategies.

Category Leadership: Create winning plans to drive the category growth

• Develops Category Strategies tailored to the national and omni-channels.

• Drives category first leadership and expertise partnering with a broad cross-functional team, interacting daily with: Marketing, Commercial Development, Consumer and Shopper Insights, Field Sales, Enable HUB, etc.

• Leads category first strategy projects, creates category and competitive landscape presentations, and guides division and field sales education of category dynamics to create actionable insights, ultimately shaping relevant 4P business plans.

• Key partner for current portfolio mix management and future innovation. In partnership with marketing and insights function to curate most productive assortment for the category.

• Working in synergy with cross-functional teams on new innovation and business mechanism that require a category first approach to identify resource, data, customer strategies, and shopper research needs where success is most probable. Helps to quantify the size of the opportunity to further prioritize work across, category, sales, and CD.

Channel & Customer Strategy: Determine where to play and how to win

• Supports the Commercial Development, Field Sales, and Marketing teams' understanding of the Category Vision to guide the 3-Year Market Business Strategy and 1-Year Commercial Action Plan.

• Develops and delivers succinct and compelling Category presentations that are field sales and/or retailer facing. Clearly communicates opportunities and issues, offers key findings and implications (the "so what") across the 4Ps, and links to the Category Strategies. Includes monthly Category Corners, upfront stories for New Item Presentations and Commercial Action Plans, annual/midyear Category Reviews, Joint Business Planning, and ad-hoc projects.

Sales Fundamentals / 4Ps: Delight shoppers across Product, Placement, Promotion, and Pricing

• Spearheads merchandising and assortment to grow the Category and optimize shoppability: recommends adjacencies, creates gold standard planograms, determines SKU Priority rankings, and tracks share of shelf.

• Partners closely with Strategic Pricing to develop actionable pricing insights across customers and channels in real-time to capture profitable growth.

Key Experiences: What experiences are key to success in this job?

• Analyst on an account team or with data partner (CIRCANA/Nielsen) with strong analytical and business acumen to use data and insights to build a strong sales story and understand the customer.

• Business strategy experience (Field CAM, Field CM, or Marketing Associate) creating and presenting compelling roadmaps at national, channel, and customer levels.

• Field sales or distributor roles understanding the operating models and differences across Key Classes of Trade and Formats.

• Examples: Small vs. Large Formats; Grocery/Drug (High/Low), C-Store (High), Mass (Predominantly EDLP with some High/Low), Club (EDLP)

• Consumer Packaged Goods roles understanding national brands versus retailer brands (private label) strategies and business models and experience identifying category growth solutions and opportunities

Knowledge: Nestlé Corporate / Functional / Market / Business / Organizational

• Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance, HR, Supply Chain, CMI, Technical and Globe & IS/IT)

• Demonstrated knowledge of business driving technology solutions (i.e. CIRCANA, Numerator, Retailer Specific Data) and internal/external industry insights and trends287609

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467

• Note: Nespresso is not a federal contractor and does not maintain affirmative action programs

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

This role:

• Lead and develop the category strategy and champions consumer first throughout the business.

• Collaborates with the cross-functional teams to elevate our customer centricity and develop the Category Vision and Strategy. As well as supports development of the Commercial Action Plans by providing insights and analysis.

• Synergizes key insights and data from market, retailer, and consumer resources to develop and deliver, action oriented, results focused strategies.

Category Leadership: Create winning plans to drive the category growth

• Develops Category Strategies tailored to the national and omni-channels.

• Drives category first leadership and expertise partnering with a broad cross-functional team, interacting daily with: Marketing, Commercial Development, Consumer and Shopper Insights, Field Sales, Enable HUB, etc.

• Leads category first strategy projects, creates category and competitive landscape presentations, and guides division and field sales education of category dynamics to create actionable insights, ultimately shaping relevant 4P business plans.

• Key partner for current portfolio mix management and future innovation. In partnership with marketing and insights function to curate most productive assortment for the category.

• Working in synergy with cross-functional teams on new innovation and business mechanism that require a category first approach to identify resource, data, customer strategies, and shopper research needs where success is most probable. Helps to quantify the size of the opportunity to further prioritize work across, category, sales, and CD.

Channel & Customer Strategy: Determine where to play and how to win

• Supports the Commercial Development, Field Sales, and Marketing teams' understanding of the Category Vision to guide the 3-Year Market Business Strategy and 1-Year Commercial Action Plan.

• Develops and delivers succinct and compelling Category presentations that are field sales and/or retailer facing. Clearly communicates opportunities and issues, offers key findings and implications (the "so what") across the 4Ps, and links to the Category Strategies. Includes monthly Category Corners, upfront stories for New Item Presentations and Commercial Action Plans, annual/midyear Category Reviews, Joint Business Planning, and ad-hoc projects.

Sales Fundamentals / 4Ps: Delight shoppers across Product, Placement, Promotion, and Pricing

• Spearheads merchandising and assortment to grow the Category and optimize shoppability: recommends adjacencies, creates gold standard planograms, determines SKU Priority rankings, and tracks share of shelf.

• Partners closely with Strategic Pricing to develop actionable pricing insights across customers and channels in real-time to capture profitable growth.

Key Experiences: What experiences are key to success in this job?

• Analyst on an account team or with data partner (CIRCANA/Nielsen) with strong analytical and business acumen to use data and insights to build a strong sales story and understand the customer.

• Business strategy experience (Field CAM, Field CM, or Marketing Associate) creating and presenting compelling roadmaps at national, channel, and customer levels.

• Field sales or distributor roles understanding the operating models and differences across Key Classes of Trade and Formats.

• Examples: Small vs. Large Formats; Grocery/Drug (High/Low), C-Store (High), Mass (Predominantly EDLP with some High/Low), Club (EDLP)

• Consumer Packaged Goods roles understanding national brands versus retailer brands (private label) strategies and business models and experience identifying category growth solutions and opportunities

Knowledge: Nestlé Corporate / Functional / Market / Business / Organizational

• Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance, HR, Supply Chain, CMI, Technical and Globe & IS/IT)

• Demonstrated knowledge of business driving technology solutions (i.e. CIRCANA, Numerator, Retailer Specific Data) and internal/external industry insights and trends287609

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467

• Note: Nespresso is not a federal contractor and does not maintain affirmative action programs

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

Arlington, VA, US, 22209

Arlington, VA, US, 22209