The Consumer and Device Sales (CDS) organization works with ecosystem partners to build, market and sell a winning portfolio that delights consumers and earns fans around the world. The US Xbox team is looking for a Category Marketing Manager to own, drive and market the major 3rd party and 1st party game launches. In this role, you will partner with Xbox publishers to create US marketing plans that achieve or exceed success metrics for some of the biggest games in the industry. You must develop world-class consumer go-to-market plans and execute each flawlessly throughout the product's lifecycle. We are seeking an individual who understands how to drive go-to-market planning and execution through influence and collaboration. Succeed by being an expert on the consumer, competition, business drivers, partners and trends for respective products in the games business. This is a great opportunity for a candidate who has both consumer and retail marketing experience and is a fun, challenging and diverse position within the Xbox ecosystem.
Passion for the gaming industry, consumer marketing and new product development
Consumer Marketing Strategy and Tactical Planning
Proven success in bringing products to market in a highly matrixed organization
Strong Collaboration and Leadership
Business management expertise, substantial experience in Go-To-Market planning and execution, influence leadership and collaboration skills to drive impact and results
Strong communicator capable of driving complex projects across multiple groups, deal with ambiguity, and be comfortable interacting with senior leaders and virtual teams internally and externally.
Ability to develop and build trustworthy relationships with key 3P publishers and internal 1P teams
Action and detail-oriented with broad knowledge of sales and marketing including solid experience working through multiple internal and external partners to achieve superior results.
Ability to generate high-impact ideas, multi-task and manage projects under pressure along with an unwavering persistence, commitment, passion and optimism for this work is essential.
5+ years product or category marketing experience preferably within a global, multi-brand company.
Bachelor's degree, or higher, preferably in engineering, business, or marketing.
Experience in the gaming industry a requirement
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
Consumer Marketing Strategy and Execution: Partner with 1st and 3rd party publishers to create US marketing plans by adapting global positioning, brand strategy, competitive landscape and global agreements, and developing US strategies and tactics.
Leverage knowledge of US market and marketing fundamentals to drive business results and best in class marketing execution for Xbox titles.
Lead a cross functional team to plan, execute, and integrate the US marketing plans across promotions, partnerships, marketing communications, events, consumer PR, online, social media, streaming/influencers, CRM, and media; manage the daily execution of marketing campaign responsibilities.
Present plans to management and executive teams; deliver quarterly scorecard tracking actuals v. metrics for key titles.
Partner Marketing: act as single point of contact for partners for regional execution. Manage communication, confidentiality and deliverables to optimize partner relationship.
Business Management: responsible for US marketing budget; track the success of titles by evaluating key indicators such as pre-orders, share, attach and usage.
Global Team Collaboration: collaborate with global team to provide US consumer feedback as it pertains to positioning and branding, volume expectations and marketing requirements. Participate in defining global priorities (including assets/timelines), provide feedback to aid in negotiation for global agreements. Determine regional priorities outside of global 3rd party priorities